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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Ari Lasta Irawan
Faculty of Economics and Business, Universitas Malikussaleh
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

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INFLUENCE OF PRODUCT QUALITY ON CONSUMER PURCHASE INTEREST WITH CUSTOMER SATISFACTION AS A VARIABLE INTERVENING IN BLACK ONLINE STORE MARKET LHOKSUMAWE CITY: (Case Study on Black Market Online Store Customers in Lhoksumawe City) Ari Lasta Irawan; Muhammad Multazam; Rico Nur Ilham; Cengiz Kayacilar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology Vol. 1 No. 1 (2021): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.18 KB) | DOI: 10.54443/ijset.v1i1.1

Abstract

This study aims to determine how the influence of product quality on consumer buying interest with customer satisfaction as an intervening variable in the Lhoksumawe City Black Market Online Store. The research method used is the method of qualitative data and quantitative data. While the data used is primary data. The data analysis method in this study uses simple linear regression analysis to obtain a comprehensive picture of the effect of product quality variables on consumer buying interest using the SPSS 25 for Windows program. To find out whether there is a significant effect of the independent variable on the dependent variable, a simple linear regression model is used. The results of hypothesis testing using simple regression analysis and t-test indicate that: the t-table value of the Product Quality variable is 7.644 > the t-table value (df: : 68%) is 1.995 so it can be concluded that product quality has a positive and significant effect on Consumer Buying Interest. Path analysis shows the direct effect of Product Quality X on Consumer Buying Interest Y of 0.670. Meanwhile, the indirect effect through Customer Satisfaction Z is 0.803 x 0.273 = 0.2192. From the calculation results obtained, it shows that the direct effect through Product Quality X is greater than the indirect effect on Consumer Buying Interest Y. 995 so that it can be concluded that product quality has a positive and significant effect on consumer buying interest. Path analysis shows the direct effect of Product Quality X on Consumer Buying Interest Y of 0.670. Meanwhile, the indirect effect through Customer Satisfaction Z is 0.803 x 0.273 = 0.2192. From the calculation results obtained, it shows that the direct effect through Product Quality X is greater than the indirect effect on Consumer Buying Interest Y. 995 so that it can be concluded that product quality has a positive and significant effect on consumer buying interest. Path analysis shows the direct effect of Product Quality X on Consumer Buying Interest Y of 0.670. Meanwhile, the indirect effect through Customer Satisfaction Z is 0.803 x 0.273 = 0.2192. From the calculation results obtained, it shows that the direct effect through Product Quality X is greater than the indirect effect on Consumer Buying Interest Y.
THE EFFECT OF POSITION PROMOTION ON EMPLOYEE SATISFACTION WITH COMPENSATION AS INTERVENING VARIABLES: (Case Study on Harvesting Employees of PT. Karya Hevea Indonesia) Ari Lasta Irawan; Dana Briggs; T. Muhammad Azami; Nurfaliza Nurfaliza
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology Vol. 1 No. 1 (2021): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.432 KB) | DOI: 10.54443/ijset.v1i1.2

Abstract

The results of this study show. (1) It can be seen that the amount of adjusted R square adjusted R square is 0.647 or 64.7%. This shows that compensation (Z) and promotion (X) can explain job satisfaction (Y) by 64.7%, the remaining 35.3% (100% - 64.7%) is explained by other variables outside the research model. this. (2) The results of the t-test (partial) can be seen that the obtained tcount (4.324) > ttable (2.048), as well as the significance value of 0.00 <0.05, it can be concluded that the first hypothesis is accepted, meaning that the variable of promotion (X) has a positive and significant effect to compensation (Z). (3) The results of the t-test (partial) can be seen that the value of tcount (4.324) > ttable (2.048), as well as the significance value of 0.00 <0.05, it can be concluded that the first hypothesis is accepted, meaning that the variable of promotion (X) has a positive and significant effect to compensation (Z). (4) The results of the path analysis test show that the direct effect of variable X on variable Y is 0.280. Meanwhile, the indirect effect through the Z variable is -0.011 x -0.289 = 0.0031. From the calculation results obtained, the indirect effect through the Z variable is greater than the direct effect on the Y variable.
Co-Authors Cengiz Kayacilar Dana Briggs Muhammad Multazam Nur Faliza Rico Nur Ilham T. Muhammad Azami