Amalia Darawati
Program Studi Manajemen, Fakultas Ekonomi, Universitas Nurtanio, Bandung

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ANALISIS BISNIS MODEL CANVAS PADA OPERATOR JASA ONLINE RIDE-SHARING NOOMPANG Yuniati Fransisca; Nidya Novalia; Amalia Darawati
Majalah Bisnis & IPTEK Vol 14 No 1 (2021): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (29.361 KB) | DOI: 10.55208/bistek.v14i1.224

Abstract

Innovation in the transportation sector with the principle of sharing economy has created a new service industry sector, namely online ride-sharing services. Companies can display in a simple but comprehensive manner the nine essential components of a business. A business model is a method that helps companies tell stories about the internal conditions of the company. This study aims to analyze the business model of Noompang using the Business Model Canvas analysis. This research uses descriptive-exploratory method. Data collection using the ghost interview method to the selected driver. Data obtained from interviews with partners, both drivers and passengers Noompang in Bandung - Jakarta and the results of studies of supporting literature. The results obtained from this study are that Noompang benefits from profit sharing with partner companies, profit sharing with driver partners, benefits from the Ovo e-wallet, and benefits from Google / Apple on application downloads.