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All Journal JIES: Journal of Islamic Economics Studies Ar-Ribhu: Jurnal Manajemen dan Keuangan Syariah
Tri Nadhirotur Roifah
Universitas Islam Zainul Hasan Genggong Probolinggo
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PEMASARAN PRODUK BAKERY ROTI DI PONDOK PESANTREN AL- MASHDUQIAH PATOKAN KRAKSAAN Tri Nadhirotur Roifah; Dewi Pramita
Ar-Ribhu : Jurnal Manajemen dan Keuangan Syariah Vol 1 No 1 (2020): Ar-Ribhu
Publisher : Faculty of Islamic Economics and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (803.397 KB) | DOI: 10.55210/arribhu.v1i1.457

Abstract

Competition in economic activities is often used to find out how marketing strategies are formed. To establish a marketing strategy by a company, something product can be offered to the market to get attention to be bought, used, or consumed, so that it can meet the wants and needs. In the marketing mix strategy, the first step to take is a product strategy. This is very important because what will be sold is the product and consumers will get to know the company through the products that will be offered. Whereas marketing is marketing, marketing strategy is the design, implementation, and control of plans to influence exchange in order to achieve organizational goals. Strategy is an organizational tool used to achieve its objectives, and therefore, marketing strategy is needed in achieving success.This research is a type of field research (filed research), which is a study by conducting observations about a phenomenon in a scientific situation. While in data collection using, observation, interview, and documentation.The results of this study explain that the Home Industry of Bakery Bread Products use a face to face strategy, a cooperation strategy. And marketing mix which includes product strategy, price, place, promotion. After exposing the marketing of Bakery Bread products, it is expected to activate the stages of product marketing in all places by looking at the conditions of strengths and weaknesses and environmental changes, so that it can find out whether marketing is applied right on target or not. And further enhance the development of the ability of employees to convince the public to trust the industry that has been created by the Al-Mashduqiah Islamic Boarding School, so that the product becomes better and is also well-known among the outside community. Keywords: Marketing, Products, Bakery Bread
Kerjasama Pengelolaan Lahan Pertanian Dalam Perspektif Ekonomi Islam (Studi kasus di Desa Sambirampak Kidul Kotaanyar Probolinggo) Tri Nadhirotur Roifah; Rike Nava Novalia; Arif Nur’aini
JIES : Journal of Islamic Economics Studies Vol. 4 No. 1 (2023): Februari
Publisher : Program Studi Ekonomi Islam, Fakultas Ekonomi, Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/jies.v4i1.741

Abstract

The people of Sambirampak Kidul village are people who mostly rely on income from agricultural products. Due to the lack of available land, the majority of farmers work on other people's land, which is commonly known as (paroan). This study aims to understand how the implementation of agricultural land management cooperation in Sambirampak Kidul village, Kotaanyar district, Probolinggo regency and how the Islamic economic review of the implementation of agricultural land management cooperation, to find out cooperation in Islam and to get a bachelor's degree in the discipline of sharia economics. The method used in this research is a qualitative approach using case study research. Data collection techniques using observation, interviews and documentation. Data analysis in this qualitative research used descriptive methods. The results of this study indicate that the implementation system of agricultural land management cooperation in Sambirampak Kidul Village is following the Islamic economic perspective, seen from the pillars and conditions of the muzara'ah and mukhabarah contracts.
Co-Authors Arif Nur’aini Dewi Pramita Rike Nava Novalia