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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) Owner : Riset dan Jurnal Akuntansi Community Development Journal: Jurnal Pengabdian Masyarakat KLIK: Kajian Ilmiah Informatika dan Komputer Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Batara Wisnu : Indonesian Journal of Community Services National Conference on Applied Business, Education & Technology (NCABET) Indonesian Journal of Thousand Literacies Bina Bangsa International Journal of Business and Management
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Universitas Bina Bangsa
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Journal : National Conference on Applied Business, Education

 1 
PENGARUH PROMOSI DAN ORIENTASI PASAR TERHADAP KEPUASAN PELANGGAN DENGAN MEDIASI KUALITAS PELAYANAN PADA DEALER MOTOR HONDA PONTANG PERKASA KABUPATEN SERANG Siti Hartati; Listiawati Listiawati; Kenedi Kenedi
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 2 No. 1 (2022): The 2nd National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (512.231 KB) | DOI: 10.46306/ncabet.v2i1.72

Abstract

Customer satisfaction is the key for companies to win business competition to achieve this the role of promotion, market orientation and service quality becomes very important. The purpose of this study is to analyze the influence of promotion and market orientation on customer satisfaction by mediating service quality at Honda Pontang Perkasa motorcycle dealers, Serang Regency. This study used primary data from the results of the distribution of questionnaires to 160 respondents using accidental sampling or convenience sampling techniques. Method of analysis using the PLS-SEM approach. The results of the study show that promotion has a direct effect on service quality and customer satisfaction, market orientation does not affect service quality and customer satisfaction and service quality has a direct effect on customer satisfaction, in addition, there is a mediation effect between promotion on customer satisfaction through service quality and no mediation effect between market orientation and customer satisfaction through service quality
DAMPAK HEALTH CAPITAL TERHADAP PERTUMBUHAN EKONOMI: PEMBUKTIAN DARI NEGARA TERPILIH DI ASIA TENGGARA DENGAN PENDEKATAN MODEL AUTOREGRESSIVE DISTRIBUTED LAG (ARDL) Kenedi Kenedi; Irwan Sukmawan
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 2 No. 1 (2022): The 2nd National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.233 KB) | DOI: 10.46306/ncabet.v2i1.73

Abstract

The purpose of this study is to analyze the long-term impacts of health capital on economic growth in Southeast Asia from 2000 – 2021. This study employed the autoregressive distributed lag (ARDL) model to estimate the long-run and short-run nexus among the variables. Furthermore, FMOLS, DOLS and CCR were used for a more robust examination of the empirical findings. The results of this study show that health capital (proxy by health expenditure per capita) has a long-run relationship with economic growth (proxy by GDP per capita) and its impact on economic growth is positive and significant, this implies that an increase in the health expenditure per capita will increase GDP per capita. In addition, the error correction term (ECT) estimation result is negative and significant (-1,395) implying disequilibrium of short-term shocks in the previous year will experience a long-term balance adjustment in the current year with average speed of 139,5% per year
Co-Authors Ade Idzhar Agus Sunardi April Laksana Basuki Rakhim Setya Permana Dedy Khaerudin ENCEP SAEFULLAH Faturohman Faturohman Gagah Dwiki Putra Aryono Hadi Kurniawanto Intan Indria Dewi Irwan Sukmawan Listiawati Listiawati Muhammad Angga Anggriawan Riaz Muhammad Khatami Riska Ferdiana Siti Hartati