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All Journal Abdimas Review of Management and Entrepreneurship Journal of Applied Management Research Tematik
Mira Meilia Marka
universitas muria kudus
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Journal : Review of Management and Entrepreneurship

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Improving the Marketing Performance of SMEs in Kudus Regency Mira Meilia Marka
Review of Management and Entrepreneurship Vol. 5 No. 1 (2021): Review Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v5i1.1765

Abstract

This study used descriptive statistical methods. The goal to be achieved is to analyze the influence of social capital and human capital on marketing performance.The research sample of 201 respondents with SMEs in Kudus.The results showed that social capital has no significant effect on marketing performance and human capital has a positive and significant influence on marketing performance.
Co-Authors Akh Sokhibi Masruri Masruri Mia Ajeng Alifiana Nalla Rizki Salisa Noor Azis Riz Jannah Yahya Sufiana Noor Supriyono Supriyono Vikha Indira Asri