Review of Management and Entrepreneurship
Vol. 5 No. 1 (2021): Review Management and Entrepreneurship

Improving the Marketing Performance of SMEs in Kudus Regency

Mira Meilia Marka (universitas muria kudus)

Article Info

Publish Date
29 Apr 2021

Abstract

This study used descriptive statistical methods. The goal to be achieved is to analyze the influence of social capital and human capital on marketing performance.The research sample of 201 respondents with SMEs in Kudus.The results showed that social capital has no significant effect on marketing performance and human capital has a positive and significant influence on marketing performance.

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Journal Info
Review of Management and Entrepreneurship
Website

Abbrev

rome

Publisher

Universitas Ciputra Surabaya

Subject

Economics, Econometrics & Finance Social Sciences

Description

Journal of research that examines the theory and application of entrepreneurship, management, and business. Publishing one year is twice, in April and October, by Universitas Ciputra, Review of Management and Entrepreneurship aims to: Promote a comprehensive approach to entrepreneurship, management, ...