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All Journal International Journal of Economics Development Research (IJEDR)
Ermina Rusilawati
Institut Bisnis dan Teknologi Pelita Indonesia, Indonesia
Economics, Econometrics & Finance Social Sciences

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The Effect Of Retailing Mix On Costumer Purchase Decision Edy Nurtanto; Ermina Rusilawati; Zulfadli Hamzah; Md Zohurul Anis
International Journal of Economics Development Research (IJEDR) Vol. 3 No. 1 (2022): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v3i1.417

Abstract

The pupose of this research was to find out the influence of price, merchandise assortment, communication mix, location, customer service, and store design and display on purchasing decisions at the supermarket CG Mart. The population that becomes the object of this research is all consumers of CG Mart supermarkets. The number of samples used in this study were 100 respondents. The method of analysis used in this study is multiple regression analysis. The results of the study partially show that price has a significant effect on purchasing decisions, merchandise assortment has a significant effect on purchasing decisions, communication mix has effect but not significant on purchasing decisions, location has effect but not significant on purchasing decisions, customer service has a significant effect on purchasing decisions. , the store design and display does have a effect but not significant on purchasing decisions. And the simultaneous research on price, merchandise assortment, communication mix, location, customer service, and store design and display have a significant influence on purchasing decisions at the supermarket CG Mart. Keywords: Price, merchandise assortment, communication mix, location, customer service, store design and display, purchasing decision.
The Role of Educational Support, Social Support, Income Expectations and Personality on Student's Entrepreneurial Interests in Riau, Indonesia Astri Ayu Purwati; Muhammad Luthfi Hamzah; Zulfadli Hamzah; Ermina Rusilawati
International Journal of Economics Development Research (IJEDR) Vol. 3 No. 3 (2022): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v3i3.1107

Abstract

Every year there are university graduates who should be able to improve the quality of human resources in Indonesia. The reality is that college graduates are more directed to the formal sector so when jobs in the legal industry do not grow, people do not try to create their careers. This research aims to analyse the effect of Higher Education Learning Support, Social Support, Income Expectations and Personality on Student Entrepreneurial Interests in Riau, Indonesia. The sample in this research is 400 students in Pekanbaru, Riau. The population in this study were final semester students (6,7,8) at a university in Pekanbaru, Riau. And by using research samples taken from as many as 400 people according to the sample criteria with solving calculations. The data analysis technique used tested the validity and reliability as well as the hypothesis as evidenced by multiple linear regression analysis. Based on the study's results, it can be concluded that the variables in this study consisting of college support, social support, income expectations and personality significantly influence student interest in Riau. Keywords: Educational Support, Social Support, Income Expectations, Personality, Entrepreneurial Interest
Co-Authors Astri Ayu Purwati Edy Nurtanto Md Zohurul Anis Muhammad Luthfi Hamzah Zulfadli Hamzah