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All Journal Aksen : Journal of Design and Creative Industry IJFBP International Journal of Family Business Practices KREASI
L. Maureen Nuradhi
Universitas Ciputra
Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance

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PERANCANGAN ARSITEKTUR INTERIOR CO-WORKING SPACE YANG MENERAPKAN KONSEP FLEKSIBILITAS LAYOUT Andreas Djuwanda; L. Maureen Nuradhi; Melania Rahadiyanti
Aksen : Journal of Design and Creative Industry Vol 3 No 2 (2019)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (800 KB) | DOI: 10.37715/aksen.v3i2.802

Abstract

ADJ Studio Architecture Interior Consultant ini berisikan tentang perancangan mengenai rancangan usaha sebagai Biro Konsultan Arsitektur Interior dengan konsep fleksibilitas tata letak dengan memperhatikan fleksibilitas instalasi ruang. Co-Working Space yang dirancang merupakan kantor dari perusahaan teknologi informasi dan juga desain komunikasi visual, serta kantor bagi industri kreatif yang membutuhkan inspirasi dalam pekerjaan sehingga perlu suasana ruang dan instalasi ruang yang mendukung. Perancangan ini menggunakan bangunan hotel yang terdiri dari empat lantai, dan Co-Working Space ini berada di lantai dua. Solusi yang ditawar untuk mencapai fleksibilitas tata letak dan fleksibilitas instalasi adalah dengan terdapat pengolahan pada jalur kabel serta sekat dinding, dan pengolahan dinding pada setiap area kerja sehingga menciptakan area kerja yang menyenangkan dengan fleksibilitas tata letak dan fleksibilitas instalasi.
PERANCANGAN PRODUK INTERIOR DAN BOOTH DENGAN PENDEKATAN KEARIFAN LOKAL Luh De Risa Agustin Dharma Gunung; L Maureen Nuradhib; Melania Rahadiyanti
Aksen : Journal of Design and Creative Industry Vol 4 No 2 (2020): AKSEN
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/aksen.v4i2.1315

Abstract

This article contains the product design and booth for the Luhde Risa company which is made as a business preparation for the author in the future. The business focus taken by the author is modern local wisdom. The concept of local wisdom carried by the author focuses on the traditions and wealth of Indonesia. The author designs interior products and booths with a local wisdom approach in Bali. The purpose of this design is to maintain and enhance Indonesian local wisdom in the form of interior products, create products that are able to follow trends but still maintain local wisdom, become a provider of the need for space contents that can help consumers in completing space needs, becoming a company that is able to compete globally, increasing world achievement in the field of creative industries, especially the furniture industry. This design uses exploration, observation and analysis of Indonesian resources as a reference in designing interior products. The design of the booth is based on the results of the market survey obtained through the results of personal analysis. Exploration, observation and analysis were obtained from several articles, resource persons conducted through interviews with similar competitors and market surveys through questionnaires. Using the potential of natural resources from Indonesia which has the potential to develop this business so that it is expected to be able to provide a positive response to the economic development of Indonesia and globally.
PERANCANGAN PRODUK FURNITUR INTERIOR DAN BOOTH DENGAN PENDEKATAN PRINSIP MINIMALIS OLEH NIW Yehezkiel Nugraha Ivan Wijaya; Maureen Nuradhi; Melania Rahadiyanti
Aksen : Journal of Design and Creative Industry Vol 5 No 1 (2020): Aksen
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/aksen.v5i1.1583

Abstract

The pace of the economy in Indonesia faces an era of shifting where many new businesses take advantageof this opportunity. The rapid growth of the Indonesian economy brings opportunities to various aspects ofpeople’s lives, both from the pattern of the use of money to the opportunity to open a business. One of thecontributors to Indonesia’s economic growth is the creative economy. Indonesia’s creative economy hasbecome a promising new business opportunity, which is now also being cultivated by the community. Theproduct and furniture industry is one of the 16 sectors of Indonesia’s creative economy. NIW an online ore-commerce based company has a share of the mass market where the company provides various needsfor home furniture and interior accessories. The company carries a minimalist concept where the minimalistphilosophy reflects an awareness of maximizing the consumption of goods by minimizing various componentsthat are not needed. A minimalist visual form is expected to change the perspective and lifestyle of its users inbetween the complexities that often distract human thoughts and feelings in everyday life. Before the productis released to the market, the company makes a market reset so that the goods made can be accepted bythe public. In addition to designing furniture, to support business activities a booth is needed as a mediacampaign. The booth on the NIW company is useful as a medium for exhibiting product results and is alsoa media space where prospective customers can feel, see, and feel directly for each product in order tounderstand and adjust the user’s tastes. The company collaborates with other creative industry personalitiesin various fields and several non competitor brands. Keywords: Collaboration, E-Commerce, Furniture, Minimalist, Product Design.
THE CHALLENGES OF FAMILY BUSINESS SUCCESSION PROCESS: A CASE STUDY OF TWO MAJOR BATIK PERANAKAN ENTREPRENEURS IN PEKALONGAN AND SOLO Lili Kristanti; Maureen Nuradhi
International Journal of Family Business Practices Vol 2, No 1 (2019)
Publisher : Faculty of Business, President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.375 KB) | DOI: 10.33021/ijfbp.v2i1.1424

Abstract

Family business has many challenges to sustain for generations. Two legendary Peranakan batik entrepreneurial families halted their businesses at the third generation and this research looks for the causes of this failure. Through qualitative research method, the conclusion drawn is that there is no mature succession planning from the predecessor to the successor. Meanwhile, the difference in motivation and commitment of the next generation of these two family businesses do not seem to cause a difference in the final journey of Batik Oey Soe Tjoen and Batik Tiga Negeri. Factors beyond succession planning and commitment of future generations can be subject to further research studies. 
Opportunity Recognition: Gender and Family Business Background Comparison Christina -; Maureen Nuradhi; Lili Kristanti
International Journal of Family Business Practices Vol 3, No 2 (2020)
Publisher : Faculty of Business, President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.182 KB) | DOI: 10.33021/ijfbp.v3i2.1333

Abstract

Opportunity recognition is the first nascent step towards entrepreneurship. Previous study shows that gender and family business exposure plays a significant role for entrepreneurs to start a business.  The objective of this study is to find out if there is any difference in opportunity recognition based on gender and family business background. The sample size of this study is 413 students who are taking the Entrepreneurial Global Innovation subject in the fourth semester at Universitas Ciputra Surabaya, comprising 234 males and 179 females. The data was taken at the end of the semester which also coincided with the pandemic covid-19 situation. The data that has been collected is analyzed using independent sample t-test. The result of the study reveals that there is a difference in opportunity recognition between students with family business backgrounds and students without family business background. The other result of this study is that there is no difference in opportunity recognition between male and female.This study contributes to entrepreneurship education especially in term of opportunity recognition and how it is differ between students who have family business background and those who don’t. Further research needs to be done to ascertain whether gender equality in entrepreneurship has actually been achieved.
MEMPERKUAT IMAGE “D’NATURAL” DENGAN PENGAPLIKASIAN BRAND SECARA VISUAL DAN NON VISUAL KE DALAM INTERIOR Lily Lawrensia Karunia; Freddy H. Istanto; L. Maureen Nuradhi
KREASI Vol. 3 No. 1 (2017)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/kreasi.v3i1.536

Abstract

Meningkatnya jumlah usaha di sektor ritel modern dari tahun ke tahun berasal dari pemahaman para pengusaha yang menyadari bahwa masyarakat di kota-kota besar memilki gaya hidup yang semakin lama semakin konsumtif. Bagi para desainer, khususnya desainer interior, hal ini merupakan sebuah peluang besar dimana mereka dapat menjadikan dirinya solusi untuk pemilik bisnis ritel yang baru membuka usaha di tempat yang baru. Coco Bene Interior Design Consultant merupakan konsultan interior yang berfokus menangani proyek komersil seperti toko, restoran dan kafe dan bertujuan untuk membantu klien memperkuat identitas usaha yang dimiliki. D’Natural merupakan sebuah perusahaan yang memiliki fokus dalam bidang kesehatan, dimana dalam satu bangunan tersedia banyak macam layanan seperti restoran, toko, klinik naturopati dan kelas yoga. Namun saat ini, D’Natural lebih dikenal sebagai restoran yang menjual makanan dan produk kemasan berbahan organik. Perancangan interior bagunan D’Natural ini dilakukan untuk menyuarakan visinya ke target pasar yang tepat atau bahkan ke masyarakat luas karena hal ini merupakan gaya hidup yang dapat mengubah pelakunya ke arah yang lebih baik lagi. Identitas dari D’Natural ditekankan dengan menerapkan warna-warna, material serta vegetasi yang dapat merepresentasikan kekhasan D’Natural yang erat hubungannya dengan alam. Konsep kenyamanan diterapkan untuk mendukung produktivitas pekerjaan setiap karyawan serta kenyamanan pelanggan yang datang. Unsur warna, material serta bentukan yang mendukung kenyamanan pengguna didalamnya dikemas secara harmonis sehingga mencapai suasana yang nyaman dan mengesankan bagi setiap orang.
Co-Authors Andreas Djuwanda Christina Christina Freddy H. Istanto Lili Kristanti Lily Lawrensia Karunia Luh De Risa Agustin Dharma Gunung Melania Rahadiyanti Yehezkiel Nugraha Ivan Wijaya