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All Journal TRIDARMA: Pengabdian Kepada Masyarakat (PkM) Indonesian Journal Economic Review (IJER)
Syamsul Rizal
Akademi Keuangan dan Perbankan Nusantara
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences

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PKM : Pemberdayaan Generasi Muda Melalui Enterpreneurship di Gampong Leuge Kecamatan Peureulak Kabupaten Aceh Timur: Pemberdayaan Generasi Muda Melalui Enterpreneurship di Gampong Leuge Kecamatan Peureulak Kabupaten Aceh Timur Syamsul Rizal
TRIDARMA: Pengabdian Kepada Masyarakat (PkM) Vol. 3 No. 1, Mei (2020): TRIDARMA: Pengabdian Kepada Masyarakat (PkM)
Publisher : Institute of Computer Science (IOCS)

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Abstract

kearah positif melalui kegiatan-kegiatan yang menumbuhkembangkan pengetahuan dan kemampuan baik secara personal maupun kelompok. Salah satu kegiatan tersebut adalah pembekalan manajemen organisasi yang dilaksanakan pada organisasi pemuda Gampong Leuge, dimana kegiatan tersebut diharapkan dapat membangkitkan semangat serta motivasi peserta untuk mengasah kemampuan mereka sekaligus memajukan organisasi. Jumlah peserta yang mengikuti kegiatan ini adalah20 orang peserta yang merupakan pemuda dan warga Gampong Leuge Kecamatan Peureulak Kota Kabupaten Aceh Timur.Adapun simpulan dari hasil pengabdian ini adalahmeningkatnya kemampuan dan pengetahuan manajemen organisasi yang baik. Pada kegiatan ini, antusias baik dari kelompok organisasi pemuda dan pemangku gampong sangat menonjol dimana dari pelaksanaan kegiatan tersebut diikuti dan terlaksana sesuai jadwal dan rencana tim pengabdi.
Impact of Brand Advertising, Consumer Confidence, and Consumer Attitudes on Purchase of Honda Brand Vehicles in Banda Aceh City Syamsul Rizal; Zulfan Yusuf
Indonesian Journal Economic Review (IJER) Vol. 3 No. 1 (2023): April
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v3i1.169

Abstract

The purpose of this study was to determine the impact of advertising, brand, consumer beliefs and consumer attitudes on purchasing Honda branded vehicles in Banda Aceh city. Advertisements, brands, consumer beliefs, and consumer attitudes are independent variables, and purchases are the dependent variables. This sample was conducted using an objective sampling method from 100 respondents using Honda brand vehicles, specifically vehicles produced up to 2019. The results showed moderate associations between advertising variables, brands, consumer beliefs, and consumer attitudes towards purchasing Honda vehicles in Banda Aceh City. Honda car purchases in Banda Aceh City are influenced by promotional variables, brands, consumer beliefs, and consumer attitudes, with the remaining 53.7% being influenced by other variables. Evidence for all independent variables in this study, partially using t-tests, shows that all independent variables in this study have a significant impact on Honda vehicle purchases in Banda Aceh City. On the other hand, the simultaneous validation using the F-test also showed that the variables advertising, brand, consumer beliefs, and consumer attitudes had a significant impact on the purchase of Honda brand vehicles in Banda Aceh city at the same time. Based on the results of multiple regression analysis, the hypotheses tested in this study are accepted. 
Co-Authors Zulfan Yusuf