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All Journal Jurnal Manajemen dan Bisnis Prosiding National Conference for Community Service Project
Leonardo Aprilson
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pelatihan Pembuatan Kerajinan Tangan Menggunakan Kain Flanel di Wilayah RT3/RW 3 Kelurahan Tanjung Uma Ryan Swardana; Elvi Mellina; Jensen Kho; Leonardo Aprilson; Christy Christy; Nelson Nelson; Yulita Karolina Bunga; Frans Hadinata; Pendi Ang; Meikel Meikel
National Conference for Community Service Project (NaCosPro) Vol 1 No 1 (2019): The First National Conference of Community Service Project 2019 (Accepted Papers)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

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Abstract

Society Empowerment Program or known as SEPORA is a social activities program where students have to do community service activities in a certain area. The activities that can be carried out in this program is counseling, education, training and many more On this occasion the authors doing community service activities in RT 03 RW 03 Tanjung Uma Village. Based on the results of our visit there were many things that became the problem of the village. one of the problems is the children are addicted to playing gadgets all day long. Playing gadgets actually have positive and negative effects on the child's growth, but if you play the gadget continuously and all day long it will certainly have negative impacts on the children. The purpose of these activities is to encourage the children to fill their daily activity with positive activities by learning handicrafts. By doing something creative, you allow children to express their feelings by providing opportunities for trying out new ideas, new ways of thinking and problem-solving. The result that we achieve from doing these activities together is very satisfying as it trains our creativity and teamwork.
THE EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION IN IMPROVING TOURISM SECTOR IN BATAM Edy Yulianto Putra; Leonardo Aprilson
JURNAL MANAJEMEN DAN BISNIS Vol 11 No 1 (2022): JURNAL MANAJEMEN DAN BISNIS (TERBIT JUNI 2022)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmbi.v11i1.440

Abstract

This study aims to analyze the effect of social media marketing on purchase intention, as well as the relationship with brand awareness, brand image, and e-wom in the Batam City hospitality industry. The dependent variable in this study is purchase intention. The independent variables consist of social media marketing, brand image, e-wom and brand awareness. The sampling technique used in this research is purposive sampling. There are 2 types of data used in this study, namely primary data which is data received by researchers through the distribution of questionnaires to be processed. While secondary data is data collected through research articles, scientific journals, and others to meet research needs. The results showed that social media marketing variables had a significant positive effect on purchase intention, brand awareness, brand image and e-wom. The variables of e-wom, brand awareness, brand image, and social media marketing have a significant positive effect on purchase intention. Social media marketing variables have a significant positive effect on purchase intention through mediation of brand image, brand awareness and e-wom.
Co-Authors Christy Christy Edy Yulianto Putra Elvi Mellina Frans Hadinata Jensen Kho Meikel Meikel Nelson Nelson Pendi Ang Ryan Swardana Yulita Karolina Bunga