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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Prosiding National Conference for Community Service Project
Andre Jonathan Harahap
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education

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Video Pembelajaran Siklus Perusahaan Dagang Untuk Membantu Proses Belajar Mengajar Di Sekolah Sma Ananda Batam Muhammad Donal Mon; Andre Jonathan Harahap; Andy Satia; Jessica Jessica; Kelly Mutiara Illahi; Sri Wahyuni
National Conference for Community Service Project (NaCosPro) Vol 3 No 1 (2021): The 3rd National Conference of Community Service Project 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v3i1.5988

Abstract

Sistem pembelajaran pada sekolah disaat ini sudah mulai bergeser kearah pembelajaran digital, di mana murid-murid tidak hanya belajar sepenuhnya melalui buku, namun juga mencari referensi di internet dan salah satu bentuk bahan pelajarannya berupa video. Terlebih saat ini dimana pandemic covid-19 yang masih belum berakhir dan mengakibatkan para pelajar sulit untuk meminjam buku dari perpustakaan. Penelitian ini disusun berdasarkan data yang diperoleh melalui proses ekstraksi dan konstruksi ulang data-data mengenai pemahaman siswa mengenai siklus perusahaan dagang di wilayah SMA Ananda Batam, kegiatan Sepora ini bertujuan untuk membantu para siswa dalam kegiatan akademis, dimana tim penulis membuat metode media pembelajaran ekonomi melalui video sehingga para pelajar lebih mudah memahami materi tersebut. Kegiatan ini diharapkan dapat menunjang prestasi akademis dan kegiatan belajar dan mengajar dalam sekolah SMA Ananda Batam. Selanjutnya diharapkan agar kegiatan ini dapat lebih dikembangkan di mata pelajaran lainnya sehingga pelajar dapat termotivasi belajarnya tidak hanya media buku melainkan juga dari media video
Pengaruh Marketing Brand Pakaian di Instagram terhadap Niat Beli Masyarakat di Kota Batam Vivien Christy Apriyanti; Andre Jonathan Harahap; Bryan Tandian; Pangestu; Viona Angelina Herwanto
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 15 No 1 (2022): JULI: Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v15i1.739

Abstract

Instagram’s popularity is used by many clothing brands in Indonesia to market their products. Marketing itself is needed to increase product sales. This study aims to determine the influence of clothing brand marketing on Instagram on people's buying intentions in Batam City. The quantitative research was done by disseminating online questionnaires to the people of Batam City with different age ranges and managed to collect 380 respondents. The research data were analyzed by SEM method, using SPSS and AMOS. The results of the study prove that marketing carried out by clothing brands can make customers more familiar with and remember the brand and also influence customers to disseminate the brand. However, marketing clothing brands on Instagram does not necessarily affect people's buying intentions. This is because there are various other factors that influence a person's decision to buy clothes. To increase someone's purchase intention, apart from hoping for marketing, clothing brands need to keep an eye on their products’ quality.
Co-Authors Andy Satia Bryan Tandian Jessica Jessica Kelly Mutiara Illahi Muhammad Donal Mon Pangestu Sri Wahyuni Viona Angelina Herwanto Vivien Christy Apriyanti