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All Journal Prosiding National Conference for Community Service Project
Andrew Cen
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education

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Strategi Promosi Dan Membangun Brand Image Pada Media Digital Di Toko Lipo Batam Andrew Cen; Valenteeno Bong; Dean Mervyn; Steven Steven; Rahel Rahel; Jody Martin Ginting
National Conference for Community Service Project (NaCosPro) Vol 3 No 1 (2021): The 3rd National Conference of Community Service Project 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v3i1.5881

Abstract

Pemasaran digital pada saat ini sangat di perlukan demi kelangsungan suatu usaha baik usaha besar maupun usaha kecil. Berdasarkan hasil observasi mitra “Toko Lipo” belum di terapkannya pemasaran digital apapun. Dalam kegiatan ini, kelompok ini berinisiatif untuk membantu mitra ini dengan mengenalkan dan memberi pelatihan terkait pemasaran digital sebagai strategi untuk keberlangsungan usaha toko tersebut. Adapun beberapa metode dalam upaya pemasaran digital seperti membuat akun media social yang meliputi: instagram, shopee, dan facebook marketplace, dan membuat desain menarik untuk postingan produk. Kegiatan ini dapat mengenalkan kepada masyarakat luas khususnya Batam sehingga berguna untuk meningkatkan penjualan dan omset toko tersebut. Dengan adanya pemasaran digital yang telah di buat, di harapkan supaya toko tersebut dapat melanjutkan strategi tersebut demi perkembangan dan keberlangsungan mitra “Toko Lipo”. Tanggapan mitra terkait implementasi yang telah di buat yaitu, mereka senang dan puas dengan adanya pelatihan dan pengajaran mengenai pemasaran digital demi melancarkan dan meluaskan usaha tersebut.
Perancangan dan Implementasi Website Profil Perusahaan di PT. Interpak Industries Batam Andrew Cen; Herman Herman
National Conference for Community Service Project (NaCosPro) Vol 5 No 1 (2023): The 5th National Conference for Community Service Project 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v5i1.7963

Abstract

Practical Work (KP) is one of the lecture programs that must be completed by students as one of their final assignments. With this practical work, the aim of educational institutions running the program is to provide real work experience to students. In carrying out this practical work, the author carries out service activities to PT. Interpak Industries Batam. The author has the opportunity to analyze and provide solutions to problems found by partner companies. The problem found by the author is the partner's company profile website being outdated. Therefore, the author will help partners by designing and implementing a more attractive and efficient company profile website for PT. Interpak Industries Batam. The design uses methods including data collection, design process, implementation process and valuation process. The results of the company profile website design will then be implemented live (hosting), so that partners and customers can directly access the website.
Co-Authors Dean Mervyn Herman Herman jody Martin Ginting Rahel Rahel Steven Steven Valenteeno Bong