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All Journal Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech)
Winson Leon
Universitas Internasional Batam
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Other

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PEMBUATAN MAJALAH PEMBELAJARAN BAGI ANAK – ANAK Amanda Rosetia; Renny Christiarini; Nur Hidayati; Yongkie Yongkie; La Ode Agung Prastiyo; Muhammad Dimas Pramudya; Alfrets Yohanes Kodoatie; Winson Leon; Krisnayanti Krisnayanti; Edi Tan Sopian; Lili Yanti
National Conference for Community Service Project (NaCosPro) Vol 2 No 1 (2020): The 2nd National Conference of Community Service Project 2020 (Accepted Papers)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v2i1.1175

Abstract

From the results of a survey of children we have done, the most vital issue of the topic of humanity in children is about access to education and equal opportunities to explore their potential. Therefore we agreed to Society Empowerment Program (SEPORA) project for neglected children by making a children's learning magazine that can be consumed at any time, of course, packaged with as attractive as possible. The children’s learning magazine called Nusantara, with the content about nationalism. Hopefully that they will be helped with literacy access and of course hopefully they will be motivated by the contents of the magazine.
Pengaruh Strategi Promosi, Harga, Iklan, Kualitas Pelayanan, Kepercayaan Pelanggan Terhadap Keputusan Pembelian Seafood Di Batam Dimediasi Oleh Kualitas Produk Golan Hasan; Winson Leon
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 1 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i1.1243

Abstract

Kota Batam merupakan zona wilayah yang dikelilingi oleh lautan sehingga disebut sebagai negara kepulauan. Dan juga dikelilingi oleh Singapura dan Malaysia. Menjadikan kota Batam posisi yang strategis. Dan karena kota Batam merupakan negara kepulauan, menjadikan Kota Batam kaya akan wisata kuliner khususnya seafood. Kota Batam juga dikenal sebagai surganya pecinta makanan laut karena Kota Batam memiliki persediaan makanan laut yang sangat banyak dan kaya. Seafood merupakan makanan yang menghasilkan sumber protein hewani dan omega 3 yang bermanfaat bagi kesehatan kita. Oleh karena itu, wisata kuliner khususnya restoran seafood merupakan bisnis yang menjanjikan di Kota Batam. Melihat prospek dan permintaan seafood yang tinggi, maka bisnis restoran seafood juga semakin berkembang dan meningkat di Kota Batam. Penelitian ini bertujuan untuk menganalisis pengaruh Strategi Promosi, Harga, Iklan, Kualitas Pelayanan, Kepercayaan Pelanggan, Terhadap Keputusan Pembelian dengan Mediasi Kualitas Produk di Kota Batam. Penelitian ini dilakukan dengan menyebarkan kuesioner melalui google form dan jumlah sampel yang digunakan dalam penelitian ini adalah 500 responden. Penelitian ini dianalisis menggunakan smart PLS (Partial Least Square) versi 3. Kata Kunci : Seafood, Strategi Promosi, Harga, Keputusan Pembelian, Kualitas Produk
Implementation of promotion strategy and quality of service to PT. Batam Indah Tour & Travel through social media Golan Hasan; Winson Leon
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

In recent years we have been hit by the Covid-19 virus pandemic which has had a very big impact on all industries in the world, especially in the tourism industry. The purpose of this activity is to increase sales and increase tourism in the city of Batam especially to PT. Batam Indah Tour & Travel. due to the impact of the Covid-19 virus, which has caused many people not to dare to travel on vacation. This activity is carried out by making tourism posters to be published on social media such as Instagram. Thus the authors hope to help company owners to increase sales of holiday packages and increase Batam city tourism. The author collects data by visiting the company and conducting interviews or debriefings with the company owner.
Effect Of Promotion Strategy, Price, Advertising, Quality Service, Customer Trust On Seafood Purchase Decision In Batam Mediation By Product Quality Golan Hasan; Winson Leon
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol 2 No 1 (2022): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Abstract

Batam City is a zone of territory that is surrounded by the ocean so it is called an archipelago. And also surrounded by Singapore and Malaysia. Making the city of Batam a strategic position. And because Batam city is an archipelago, Making Batam City rich in culinary tourism especially on seafood. Batam City is also known as paradise for seafood lovers because Batam City has a very large and rich supply of seafood. Seafood is a food that produces a source of animal protein and omega 3 which is beneficial for our health. Therefore, culinary tourism especially seafood restaurants is a promising business in Batam City. Seeing the prospect and high demand for seafood, The seafood restaurant business is also growing and increase in Batam City. This research aims to analyze the effect of Promotion Strategy, Price, Advertising, Quality Service, Customer Trust, on Purchase Decision with mediation of Product Quality in Batam City. This research was conducted by distributing questionnaires by google form and the total of the samples used in this study were 400 respondents. This study was analyzed using smart PLS version 3.
Co-Authors Alfrets Yohanes Kodoatie Amanda Rosetia Edi Tan Sopian Golan Hasan Krisnayanti Krisnayanti La Ode Agung Prastiyo Lili Yanti Muhammad Dimas Pramudya Nur Hidayati Renny Christiarini Yongkie Yongkie