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All Journal Prosiding National Conference for Community Service Project Conference on Community Engagement Project (Concept)
Violina Anastasya
Universitas Internasional Batam
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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MENANGKAL RASISME DI ERA DIGITAL Nur Hadiyati; Renny Christiarini; Amanda Rosetia; Violina Anastasya; Tiara Sonita; Evita Kordinata; Habeebanisya Habeebanisya; Kelven Liong; Nurliana Dwi Putri; Ameilia Cantikasari; Sofia Lorence; Ricky Hartanto
National Conference for Community Service Project (NaCosPro) Vol 2 No 1 (2020): The 2nd National Conference of Community Service Project 2020 (Accepted Papers)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v2i1.1183

Abstract

Racism is an attitude created by humans towards humans to create a degree of limitation among humans through culture, skin, or anything that they think is strange/different in their groups. In this article, we want to emphasize the people's awareness of racism that occurs starting from among young people. According to the Central Statistics Agency, in Indonesia alone there are 1340 ethnic groups in Indonesia. Because there are so many ethnic groups in Indonesia, Indonesia is called a plural state. The method used is qualitative, namely interviews and quantitative questionnaires because the writer needs to get resources from people who are experts in their fields and also need to know the situation about racism in the vicinity.
Promotion and Marketing System using Social Media at UMKM Omer Prata & Teh Tarek Muhammad Donal Mon; Violina Anastasya
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

This study aims to implement promotional and marketing strategies using social media for UMKM Omer Prata & Teh Tarek through social media, namely Instagram by creating attractive promotional content and creating accounts on the online ordering application, namely Go-Food. The implementation aims to provide solutions to increase sales and revenue, reach more new customers and make it easier for customers to place orders online. Data collection in this study used 3 techniques namely observation, interviews, and documentation. The results obtained are that Omer Prata & Teh Tarek are better known by new potential customers and get an increase in orders and revenue. This can be a recommendation for further research in order to increase the creation of interesting content on social media for promotion and marketing strategies in terms of increasing sales and revenue.
Co-Authors Amanda Rosetia Ameilia Cantikasari Evita Kordinata Habeebanisya Habeebanisya Kelven Liong Muhammad Donal Mon Nur Hadiyati Nurliana Dwi Putri Renny Christiarini Ricky Hartanto Sofia Lorence Tiara Sonita