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All Journal Ekonis: Jurnal Ekonomi dan Bisnis Management Studies and Entrepreneurship Journal (MSEJ)
Yudi Tusri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Gaya Kepemimpinan dan Motivasi terhadap Kinerja Karyawan PT Musi Hutan Persada Yudi Tusri
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 1 No. 1 (2020): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v1i1.69

Abstract

This study aims to determine the effect of leadership style and motivation on employee performance on PT Musi Hutan Persada (KPO Niru Case Study). The analysis tools used are test of multiple linear regression, T test, F test, test the coefficient of multiple determination. Based on the results it can be concluded that the leadership style variable (X1) and the motivation variable (X2) affect positive and significant impact on the employee’s performance. Hypothesis test indicates that leadership and motivation style have a positive and significant influence on employee performance. This means tha Ha is acceptable. It can be concluded that, the leadership and motivation style has a positive and significant influence on the employee’s performance at PT Musi Hutan Persada KPO Niru. Keywords : Leadership Style, Motivation and Employee Performance.
PENGARUH KUALITAS PRODUK, HARGA, CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI KFC KOTA PRABUMULIH Yudi Tusri; Meirani Betriana; Chairani Adelina
Ekonis: Jurnal Ekonomi dan Bisnis Vol 25, No 2 (2023): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v25i2.4251

Abstract

This study aims to determine Product Quality on Purchase Decisions at KFC Prabumulih City, to determine Price Against Purchase Decisions at KFC Prabumulih City, and to determine Brand Image Against Purchase Decisions at KFC Prabumulih City, where Tables of Product Quality (X1), Price (X2), Image (X3) and Purchase Decision (Y). with a sample of 75 people. The data management technique used was the SPSS version 22 program. This data was processed using the Normality Test, Multicollinearity Test, Heteroscedasticity Test, Autocorrelation Test, with the help of the SPSS version 22 application, based on the analysis results obtained the regression equation Y = 7,168+0,379.X1+0,342.X2+0,342.X3+e. By using the regression analysis method, it can be concluded that the variables Product Quality (X1), Price (X2), Image (X3) have a positive and significant effect on Purchase Decision (Y) with a calculated f value of 18.138 with a significance of 0.000 0.05, because a significant value below 0.05 indicates Product Quality, Price and Brand Image have a significant positive influence on purchasing decisions at KFC Prabumulih City.Keywords: Product Quality, Price and Brand Image on Purchasing Decisions
Co-Authors Chairani Adelina Meirani Betriana