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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM)
Fera Tri Aidhaningtyas
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PENDAMPINGAN PEMBUATAN LABEL PADA PRODUK KEMASAN UMKM DI DESA BESUK, KECAMATAN BANTARAN, KABUPATEN PROBOLINGGO Taufikurrahman Taufikurrahman; Ahmad Riki Baihaqi Yusuf; Ucik Fatimatuzzahro; Ernesta Febriari Rahmawati; Farah Fadila Aprilia; Ayu Nur Fadillah; Putri Setiawati; Fera Tri Aidhaningtyas; Nabilah Rahma Krisna; Deva Surya Murti; Setyo Febri Laksmana Putra; I Gede Ardiyana
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 1 No. 2 (2022): Jurnal Penyuluhan dan Pemberdayaan Masyarakat (JPPM)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.091 KB) | DOI: 10.59066/jppm.v1i2.62

Abstract

Marketing strategy holds a very important control in the success of product acceptance in the community, but many Small and Medium Enterprise (SME) ignore this. Labels and packaging are one of the keys for Small and Medium Enterprise (SME) to further increase the selling value of their products. Empowerment activities to improve the quality of Small and Medium Enterprise (SME) are carried out through assistance in making labels on packaged products. The object of this activity is Small and Medium Enterprise (SME) actors in Besuk Village, Bantaran District, and Probolinggo Regency. One of the Small and Medium Enterprise (SME) products in this village is banana chips, cassava chips, elephant ears, and lard. The problem with these Small and Medium Enterprise (SME) is the low quality of label and packaging designs for their products, as well as the lack of supporting facilities and infrastructure for designing product packaging labels. So that the products of Small and Medium Enterprise (SME) partners are less attractive than similar competitor products. The Small and Medium Enterprise (SME) products in Besuk Village it self also do not have a broad market share, so they are constrained in increasing the number of products that will be produced. Implementation methods used include: 1) pre-activity; 2) core activities; 3) activity evaluation. Where the problem solving of the Small and Medium Enterprise (SME) constraints above is in the form of assisting in making labels on packaged products so that they can meet the existing label requirements and also look more attractive. The results of the activity are in the form of training on the manufacture of product packaging labels as well as the manufacture of ready to use designs for these Small and Medium Enterprise (SME).
Pengaruh Promosi dan Kesadaran Merek sebagai Variabel Mediasi terhadap Keputusan Pembelian Produk Wafer Tango di Wilayah Surabaya Fera Tri Aidhaningtyas; Sugeng Purwanto
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4164

Abstract

This study aims to analyze the effect of promotion and brand awareness on purchasing decisions and to examine the role of brand awareness as a mediating variable between promotion and purchasing decisions on Wafer Tango in Surabaya region. The population in this study were all people who had bought and consumed Wafer Tango in Surabaya, the sampling technique used was non-probability sampling, so that the results obtained were 104 respondents. The measurement scale used in this studi is the Likert Scale. The data collection method used is by distributing questionnaires containing questions to respondents througt the Google Form. The data analysis technique is Partial Least Square (PLS) with validity test, reliability test, and hypothesis testing. The results of this tsudy that the promotion variable has a positive effect on brand awareness and also the purchasing decision. Furthermore, the brand awareness variable has a positive effect on purchasing decisions. As well as brand awareness variables can be used as mediating variables between promotion variables and purchasing decisions variables. Keywords : Brand Awareness; Promotion; Purchasing Decision.
Co-Authors Ahmad Riki Baihaqi Yusuf Ayu Nur Fadillah Deva Surya Murti Ernesta Febriari Rahmawati Farah Fadila Aprilia I Gede Ardiyana Nabilah Rahma Krisna Putri Setiawati Setyo Febri Laksmana Putra Sugeng Purwanto Taufikurrahman Taufikurrahman Ucik Fatimatuzzahro