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Pengaruh Ukuran Perusahaan, ROA (Return On Asset), DER (Debt To Equity Ratio), Dan TATO (Total Asset Turn Over) Terhadap Perataan Laba Sri Rahayu; Elisa Elsera; Eduard Hotman Purba
CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Vol 1 No 1 (2015): CICES
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (669.957 KB) | DOI: 10.33050/cices.v1i1.132

Abstract

This study aims to analyze the influence of the firm size, ROA (Return on Assets), DER (Debt To Equity Ratio), and Total Asset Turnover for income smoothing, either partially or simultaneously. Variabels used in the study as independent variabels are firm size, ROA (Return on Assets), DER (Debt To Equity Ratio), and Total Asset Turnover. While the dependent variabel is income smoothing. The population in this study are all companies manufacturing food and beverage field are listed in the Indonesia Stock Exchange year of 2008-2011, as many as 14 companies, with a total sample of 8 companies that passed the stage purposive sampling. Analysis techniques that will be used this research is logistic regression to obtain an overall picture of the relationship between one variabel with another variabel. Processing is done by using logistic regression with SPSS version 19. Independent variabels used in this study are firm size, ROA (Return on Assets), DER (Debt To Equity Ratio), and Total Asset Turnover and income smoothing as the dependent variabel. The data analysis used in this study were descriptive statistics, assessing model fit,-2loglikehood, Cox's and Snell's R square nagekerke's R square, Hosmer and Lemeshow's goodness-of-fit test, and 2 x 2 classification tables. The test results in this study show that the simultaneous testing and retesting or separate company size (X1) significantly influence income smoothing (Y), while ROA (Return on Assets) (X2), DER (Debt To Equity Ratio) (X3) , and Total Asset Turnover (X4) does not have a significant impact on income smoothing (Y) as the dependent variabel.
Video Promosi Pada Fave Hotel LTC Glodok Jakarta Sebagai Penunjang Informasi Nurlaila Suci Rahayu Rais; Eduard Hotman Purba; Siti Mutia Isnaini
CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Vol 4 No 2 (2018): CICES
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.963 KB) | DOI: 10.33050/cices.v4i2.542

Abstract

The development of today's technology is very advanced and very important to today's society. This proves that more and more information can be obtained through print media or electronic media and for nowadays social media can also get information. Currently Fave Hotel LTC Glodok Jakarta, the promotional media is provided through print media such as brochures, flyers and other print media or through social media such as instagram to provide information about the hotel. In order for the promotion media to be well communicated and accepted by the public through the promotion video will be easier to understand and the promotion video is presented with an interesting look by using software such as Adobe Premiere and Adobe After Effect for the editing of this promotional video. Adobe Premiere and Adobe After Effect to give the effect more attractive and easier to unify the video into one to become the desired video. The method used is data collecting observation, problem analysis, production concept method, design analysis method and mavib production concept (KPM) which include preproduction, production and postproduction. With this promotional video media it is able to make Fave Hotel LTC Glodok Jakarta easier to provide information to the public about the hotel. Promotional videos made with interesting concepts such as video bloggers (VLOG) for today are indeed in the interest of the wider community. With the aim of this research intends to make promoting media through video that is hopefully helpful and helpful to Fave hotel LTC Glodok Jakarta it is easier to provide information to the public about the hotel especially for lodging service users. The contents of this promo video include facilities available and the nearest destination tour of Fave Hotel LTC Glodok Jakarta.