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All Journal JURNAL SeMaRaK Abdi Laksana
Rr. Renny Anggraini
universitas pamulang
Humanities Economics, Econometrics & Finance Social Sciences

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ANALISIS PENGARUH KUALITAS PRODUK DAN CITRA MEREK PADA LOYALITAS KONSUMEN YANG MENGGUNAKAN APLIKASI DANA DI BAKMI GM BINTARO X-CHANGE Rr. Renny Anggraini
JURNAL SeMaRaK Vol 3, No 3 (2020): Jurnal Semarak
Publisher : universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/smk.v3i3.7099

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan citra merek pada loyalitas konsumen yang menggunakan aplikasi pembayaran digital DANA di Bakmi GM Bintaro Xchange. Penelitian studi kasus dengan metode kuantitatif non-random sampling dengan sampel penelitian 100 konsumen yang menggunakan aplikasi DANA di Bakmi GM Bintaro Xchange. Untuk melihat pengaruh variabel bebas pada variabel terikat, pengolahan data menggunakan software SPSS. Hasil dari penelitian membuktikan kualitas produk dan citra merek berpengaruh penting pada timbulnya loyalitas konsumen yang menggunakan aplikasi DANA di Bakmi GM Bintaro Xchange. Kata Kunci: Kualitas Produk, Citra Merek, Loyalitas Konsumen
THE ROLE OF TECHNOLOGY TOWARDS TEENAGERS PSYCHOLOGY AND BEHAVIOUR EFFECT Rr. Renny Anggraini; Iskandar Zulkarnain; Firdaus Firdaus; Nani Nani; Hestu Nugroho Warasto
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 1, No 2 (2020): Edisi Mei
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (661.1 KB) | DOI: 10.32493/al-jpkm.v1i2.4974

Abstract

The aim of community service is to provide training to participants to develop technology towards teenager psychology and behaviour effect at 83 State Junior High School Jakarta. The method used there are several stages including the preparation phase, which includes initial survey stabilization and determination of locations and targets. After the survey, the location of the implementation and target of the activity participants are determined. The next stage is the implementation phase of Community Services. The stage will be given understanding knowledge and develop technology being useful for teenagers. This session focuses on providing explanation of how teacher can develop technology nowadays. And the last is the training stage with several methods including lectures, questions and answers, and simulations. The results of Community Service are that the participants (teachers) understand more and gain knowledge about develop technology. There are several strategies that can be tried to develop technology, namely 1) Motivation, 2) Delegation and 3) Appreciation. So the teacher does not create products but creates influence.Keywords: Develop Technology
Co-Authors Firdaus Firdaus Hestu Nugroho Warasto Iskandar Zulkarnain Nani Nani