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All Journal RESEARCH AND DEVELOPMENT JOURNAL OF EDUCATION (RDJE) ASSET: Jurnal Manajemen dan Bisnis Jurnal Ekonomi
Ian Zulfikar
Universitas Nasional
Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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Strategi Membangun Ketahanan Home Industry Unggulan Pariwisata di Destinasi Super Prioritas Mandalika Angga Sulaiman; Bhakti Nur Avianto; Ahmad Muksin; Ian Zulfikar
ASSET: Jurnal Manajemen dan Bisnis Vol 4, No 1 (2021): Juni
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/asset.v4i1.3870

Abstract

Makalah ini bertujuan menemukan pola keputusan strategis sebagai upaya untuk membangun ketahanan industri rumahan atau home industry unggulan produk pariwisata di kawasan ekonomi khusus. Penelitian ini menggunakan metode kualitatif pendekatan SWOT-AHP yang diharapkan dapat mengungkapkan informasi untuk mendukung pembuatan keputusan strategis. Hasil penelitian menunjukkan bahwa pola keputusan yang diambil dapat diprediksi keberhasilannya dilihat dari total skor gabungan analisis faktor eksternal dan internal ditunjukkan pada posisi keputusan Kuadran I Artinya keputusan tersebut berada pada kriteria prioritas tinggi untuk dilakukan jika upaya yang dilakukan yaitu: memaksimalkan potensi kekuatan internal berlimpahnya sumber daya manusia dengan meminimalisir kelemahan rendahnya keterampilan tenaga kerja untuk memanfaatkan peluang segmentasi pasar secara luas, sekaligus menghindari ancaman eksternal persaingan industri besar baik dalam maupun luar negeri. Makalah ini memberikan wawasan empiris tentang bagaimana perubahan keputusan yang dibawanya berdampak membangun citra internal Kota Mandalika sebagai destinasi super prioritas pariwisata, namun karena pendekatan penelitian yang dipilih terbatas, diharapkan peneliti lainnya dapat membantu untuk menguji proposisi hasil peneltian yang diajukan lebih lanjut. Kata Kunci : Keputusan Strategis, Faktor Eksternal, Faktor                        Internal, Home Industry.
THE INFLUENCE OF CUSTOMER TRUST AND SATISFACTION ON TOKOPEDIA CUSTOMER LOYALTY Ian Zulfikar
Jurnal Ekonomi Vol. 10 No. 02 (2021): December, Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

The pace of progress in the world of business is accelerating. This is because of the growth of information and communication technology (ICT), which has made it simpler for people to engage in business dealings over the internet, often known as e-commerce. Tokopedia is among the most well-known applications for conducting business online. The purpose of this research is to investigate whether or not Tokopedia's commitment to its customers is influenced by factors such as trust and satisfaction among those customers. The members of the general public who live in Cimahi City and who have used and purchased products from Tokopedia made up this study's population, and 109 people participated as respondents in this research. The methodology utilized in this investigation is quantitative in nature and of the associative type. According to the findings, the variables of trust and customer satisfaction simultaneously and partially influenced Tokopedia's customer loyalty in Cimahi City, with a combined influence of 44.8% on customer loyalty due to the variables of trust and customer pleasure.
THE INFLUENCE OF LOCATION, PRICE AND QUALITY OF SERVICE ON CONSUMER REPURCHASE INTEREST Ian Zulfikar
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

Currently, the development of the culinary industry in the Bandung region is exhibiting extremely quick growth; consequently, a suitable marketing plan is required. This study aimed to examine the impact of location, pricing, and service quality on the repurchase intentions of Bu Imas Bandung Restaurant consumers. This study employs a quantitative methodology and an associative research design, with analysis performed using the Multiple Linear Regression test and SPSS 25.0 for Windows. Results indicated that location has a positive and statistically significant influence on the intention to repurchase the Bu Imas Bandung Restaurant. (2) the price has a positive and significant influence on the desire to repurchase the Bu Imas Restaurant Bandung; and (3) the service quality has a positive and large influence on the intention to repurchase the Bu Imas Restaurant Bandung. (4) The location, pricing, and quality of service have a positive and significant effect on the intention to repurchase the Bu Imas Restaurant Bandung
THE IMPACT OF ENTREPRENEURSHIP EDUCATION IN HIGHER EDUCATION ON THE GROWTH OF STARTUP COMPANIES Ian Zulfikar
Research and Development Journal of Education Vol 8, No 2 (2022)
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/rdje.v8i2.16554

Abstract

Along with the development of Information and Communication Technology, it makes it easy in all fields, including the growth of start-ups. However, many of the start-ups have difficulty developing due to various constraints such as funds, resources and market access. Entrepreneurship Education in tertiary institutions is seen as one of the solutions to this problem. The purpose of this study was to evaluate the impact of entrepreneurship education in tertiary institutions on the growth of start-up companies. This study used a quantitative method with a sample of 50 start-up companies founded by university alumni who had participated in an entrepreneurship education program. The results of the study show that entrepreneurship education in tertiary institutions has a positive and significant impact on the growth of startup companies by 75.0%. This finding implies that universities can play an important role in developing entrepreneurship and economic growth 
Co-Authors Ahmad Muksin Angga Sulaiman Bhakti Nur Avianto