Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH)
Astri Carolina
Universitas Sriwijaya, Palembang
Computer Science & IT Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Customer Relationship Management (CRM) Terhadap Loyalitas Pelanggan Unipin Ali Ibrahim; Muhammad Hidayat Mauluddin; A Wendi Saputra; Astri Carolina; Maya Mardiana; Yeremia Wiratama; Rofiqul Rahman Ramadhan
Journal of Information System Research (JOSH) Vol 3 No 1 (2021): Oktober 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.722 KB) | DOI: 10.47065/josh.v3i1.989

Abstract

This research was conducted with the intention of seeing how big the impact of CRM and customer satisfaction on Unipin's customer loyalty. UniPin is a game voucher payment startup from Indonesia. Unipin implements CRM in its business. The method applied in this research is quantitative method, in which data collection is done by distributing questionnaires. The results of this study indicate that CRM has a significant effect on customer loyalty with a significance value of 0.000 < 0.05 and T Count 5.192 > 2.012, and customer satisfaction does not significantly affect customer loyalty with a significance value of 0.126 > 0.05 and T Count -1560 < 2.012
Co-Authors A Wendi Saputra Ali Ibrahim Maya Mardiana Muhammad Hidayat Mauluddin Rofiqul Rahman Ramadhan Yeremia Wiratama