Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi
Tasha Indy Regita
Universitas Kadiri
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Influencer Saham Terhadap Minat Investasi Generasi Milenial Pada Pasar Modal Tasha Indy Regita
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol 5, No 1 (2022): JIMEK VOLUME 5 NO 1 2022 (JULI)
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.847 KB) | DOI: 10.30737/jimek.v5i1.2027

Abstract

Technological developments have an impact on various sectors. The marketing sector is one of them, the use of social media in marketing comes the term stock influencer. A stock influencer is a celebrity or person with a large following on social media who frequently shares information about stocks. The purpose of this study is to determine the influence of stock influencers on millennial generation's investment interest in the capital market by using references sourced from scientific articles and then analyzing them to solve problems. The existence of stock influencers provides a positive value in influencing the millennial generation to invest in the capital market.
Co-Authors