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MUHAMMAD DINAR
UNIVERSITAS NEGERI MAKASAR
Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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ANALISIS STRATEGI PEMASARAN DAN PENGEMBANGAN PASAR SEGAR STREET FOOD DI KABUPATEN PINRANG MUHAMMAD WAHYUDDIN; MUSTARI; MUHAMMAD DINAR; NURDIANA; MUH. IHSAN SAID
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 3 No 11 (2022): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA - EDISI JULI 2022
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

The purpose of this study is to look at different marketing strategies and market development opportunities in the food industry. This research is a qualitative descriptive study. Data was collected through observation, interviews, and documents. Internal Evolutionary Factor (IFE), External Evolutionary Factor (EFE), Internal Evolutionary Factor (IE), Strengths, Weaknesses, Opportunities, and Threats (SWOT), and Strategic Planning Matrix are all examples of internal evolutionary factors. The analysis technique includes quantitative strategy (QSPM). The findings show that the strategy that can be applied to the culinary area is one of maintenance and maintenance. According to the SWOT matrix, the food sector can use nine marketing strategies. According to the QSPM results from nine strategies, maintaining prices and improving product quality to increase customer satisfaction and loyalty is one of the preferred strategies with a TAS score of 4,766.
ANALISIS TINGKAT PERSAINGAN USAHA CAFE BOX KELURAHAN SUDIANG KECAMATAN BIRINGKANAYA KOTA MAKASSAR ALDI INDRHAWARDANA; MUHAMMAD HASAN; MUSTARI; MUH IHSAN SAID; MUHAMMAD DINAR
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 3 No 12 (2022): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA - EDISI AGUSTUS 2022
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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This study aims to determine the level of competition in the cafe box business, Sudiang Village, Biringkanaya District, Makassar City. This research is a descriptive qualitative research with two data sources, namely primary data and secondary data. The selected research objects are Cafe Underbox and Cafe FA Tea. The data collection process uses interview techniques to several respondents and informants as well as observations and documentation related to research. Based on the results of research and data management, then: 1) Aspects of price, business competition both cafes determine the price of beverage products sold based on market prices by taking into account the costs and expenses of each cafe. 2) Product aspect, each Cafe has its own product focus based on the target market objective. 3) From the promotion aspect. Cafe underbox applies word of mouth or word of mouth promotion techniques. While Cafe FA Tea not only applies word of mouth promotion strategies but also utilizes social media platforms as an active promotional tool to support business development.
Co-Authors ALDI INDRHAWARDANA MUH IHSAN SAID MUH. IHSAN SAID MUHAMMAD HASAN MUHAMMAD WAHYUDDIN MUSTARI NURDIANA