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All Journal Briliant: Jurnal Riset dan Konseptual Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Jurnal Ekonomi NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia (JPMI) INCOME: Indonesian Journal of Community Service and Engagement ARMADA : Jurnal Penelitian Multidisiplin Journal of Management and Creative Business
Kadeni Kadeni
Universitas Bhinneka PGRI Tulungagung
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Journal : NUSANTARA: Jurnal Pengabdian Kepada Masyarakat

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Social Media Marketing Role In MSMEs Tirta Mulyadi; Kadeni Kadeni; Susatyo Adhi Pramono; Yuliana Yuliana; Luckhy Natalia Anastasye Lotte
NUSANTARA Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 4 (2023): November : Jurnal Pengabdian kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v3i4.1880

Abstract

This service activity attempts to reach out to business actors who are interested in using digital marketing approaches. The service activity was attended by 25 members of the Cibiru Village Tofu business in Bandung. The implementation of activities is divided into two activity steps: socialisation and demonstration. The first step is to educate people about the importance of the internet in boosting the economy in the home industry. The second is an example of how to create a product marketing innovation using social media that can be applied immediately to all participants in the socialisation activity. As a result of this activity, participants will be able to design Kelurahanin product labels and will be able and eager to develop material for marketing strategies using social media. The realisation of success.
Co-Authors Akbar Said Cakranegara, Pandu Adi Ekbal Santoso Eliyanti Agus Mokodompit Euis Nurul Bahriyah Festus Evly R.I. Liow Fredy Olimsar Hendy Tannady Leny Yuliyani Luckhy Natalia Anastasye Lotte Maria Lusiana Yulianti Rahma Saiyed Rahmat Kurniawan Ratnawati Ratnawati Rina Sovianti Sri Hartono Sugianto Sugianto Sulistyo Seti Utami Susatyo Adhi Pramono, Susatyo Adhi Tanti Widia Nurdiani Tirta Mulyadi Warkianto Widjaja Yuliana Yuliana