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All Journal Cakrawala : Jurnal Humaniora Bina Sarana Informatika Syntax Literate : Jurnal Ilmiah Indonesia Jurnal ASPIKOM Jurnal Mantik Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Communicology: Jurnal Ilmu Komunikasi Source: Jurnal Ilmu Komunikasi Jurnal Pendidikan dan Konseling Enrichment : Journal of Management Jurnal Pengabdian Masyarakat Multidisiplin Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Daengku: Journal of Humanities and Social Sciences Innovation TAAWUN: Jurnal Pengabdian Kepada Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Jurnal Ilmiah Global Education
Angga Intueri Mahendra P
Department Of Communication Sciences, Universitas AMIKOM Yogyakarta, Kabupaten Sleman, 55281, Indonesia
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Journal : Jurnal ASPIKOM

 1 
Simplification of the Role of Public Relations Angga Intueri Mahendra
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 5, No 1 (2020)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v5i1.332

Abstract

The image of a company can be seen from public relations performance. The more effective public relations division runs its functions in managing the company's image and dealing with problems, the more positive the reputation of the company internally and externally. However, in practice, the function of public relations in companies has started to shift and even obscure the initial concept. In 2012, a supplier company for construction materials in Batam City, Indonesia, experienced internal conflict. The employees conducted an organized protest in the yard of the company building. The protesters were not satisfied with the current wages and demanded a pay increment. This problem was successfully resolved by the mediation of public relations that found a middle ground between the company and workers. After this event, the company reformed the organizational structure by eliminating the public relations division. However, a question arises: what then is the role of public relations? This study aimed to seek the simplification of the role of public relations executed by company management. The study indicated that there was a simplification in the company towards the role of public relations. The simplification manifested by imposing the role and duties of public relations to the operational secretary, which has a different area of expertise, causing a division to handle multiple tasks. The management considered that the operational secretary can ask for help from the management team if it is not capable of carrying out public relations tasks. The other simplification was equating the role of public relations with marketing. Consequently, the public relations division was also burdened with selling the company's products.
Co-Authors Achmat Nur Yudianto Ade Ray Adhyatma Widhyastara Adit Saputra Albi Mahennaro Aldryansyah Alvian Alrasid Ajibulloh Alvian Alrasid Ajibulloh Andre Ade Syaputra Bernardinus Unggul Rinando Dian Alwiantara Geosseptine Bawono Gokma Riski Sitorus Pane Iqbal Maulana Firdaus Muhammad Hajian Nur Huda Nurfian Yudhistira Yoga Harfa Pangestu Yoga Surya Wijaya