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All Journal Formosa Journal of Science and Technology (FJST)
Wahyu Ziaulhaq
Program studi komunikasi dan penyiaran Islam, Sekolah Tinggi Agama Islam Aceh Tamiang
Humanities Computer Science & IT Education Industrial & Manufacturing Engineering Social Sciences

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Model Manajemen Pemasaran Buah Jeruk Di Kecamatan Besitang Kabupaten Langkat Wahyu Ziaulhaq
Formosa Journal of Science and Technology Vol. 1 No. 2 (2022): June 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.234 KB) | DOI: 10.55927/fjst.v1i2.637

Abstract

This study aims to describe the marketing management model of citrus fruits in Besitang sub-district, Langkat district. The purpose of this research is to educate readers that marketing is the most important thing so that the distribution of citrus fruits can be spread throughout Langkat Regency so that citrus fruits can be obtained by the community in the market and farmers get profit from the marketing results. The research method used is qualitative. The approach used is an anthropological and sociological approach. Data collection techniques are through observation and unstructured interviews, after the data is obtained, the data is analyzed scientifically. The results of the research that have been found indicate that first, oranges have economic value so that marketing management is the most important thing. Second, citrus fruits are not able to last long, only for a few weeks, so the marketing must really be accommodated, third. Citrus fruit marketing is distributed to traditional markets and supermarkets.
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