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All Journal Jurnal InterAct Jurnal Desain Komunikasi Visual Nirmana
Natalia Widiasari
Faculty Of Business Administration And Communication Sciences, Universitas Katolik Indonesia Atma Jaya
Arts Languange, Linguistic, Communication & Media

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Facebook Sebagai Komunikasi yang Dimediasi Komputer Natalia Widiasari
Jurnal InterAct Vol 5, No 2 (2016): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (127.609 KB) | DOI: 10.36388/ia.v5i2.759

Abstract

Computer-Mediated Communication (CMC) is a concept that is still relevant and applicable today. The theory discusses and captures most of the phenomenas and problems on online communication along with its potentiality to develop. Facebook as one of the oldest social media that is still growing in the term of user number and extensively used world wide is another phenomenon itself. Discussion about application of CMC concepts in Facebook reveals some of conceptual limitation. CMC discussion is lacked of leadership, even though user could participate equally. The participation at some degree is silenced by self- censorship. While the features of CMC are developed, face-to-face communications remains the best of all. This article is based on literature study where secondary data is used to build the argument.
Analisis Isi Berita Corporate Social Responsibility (Studi kasus PT. BM) Natalia Widiasari
Jurnal InterAct Vol 1, No 2 (2012): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.439 KB) | DOI: 10.36388/ia.v1i2.713

Abstract

In the era of tight competition, business needs more than superior quality product and brand recognition to reserve a place in customer’s mind and heart. Businesses have been starting to implement CSR as the strategic business practice, which served as community relations as well as media relations. CSR is defi ned as one of the differentiators in which factual feeds of CSR activities would attract media coverage. This article is a content analysis research based on secondary data using media coverage of BM’s CSR related activities to understand what makes them interesting.
Narration Based On Corporate Social Responsibility (CSR) Advertisement: The Projection and Story Natalia Widiasari
Jurnal Desain Komunikasi Visual Nirmana Vol. 20 No. 2 (2020): JULY 2020
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (695.55 KB) | DOI: 10.9744/nirmana.20.2.106-120

Abstract

Advertising plays an important role in narrating the social side of a company which is often referred to as Corporate Social Responsibility (CSR). Corporate social campaigns are often seen as dubious, however, audiences as individuals interpret advertisements based on their values and experiences. TBSI (The Body Shop Indonesia) advertisements were conceptualized and analyzed using narrative transportation. Interviews are conducted with nine informants from various backgrounds. The results of the study are described in themes, namely (1) insight, (2) the relationship between CSR messages and the participant's value system, and (3) narrative responses to CSR advertisements. The result of the study states that advertising does not necessarily make the value from a social issue to be embedded or instilled in someone. Narrative and commitment to these values depend on the individual, person by person.
Co-Authors Kurnianing Isololipu Pradewi Iedarwati