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All Journal Jurnal Cakrawala Ilmiah Jurnal Multidisiplin Borobudur
Hairudin
Universitas Mitra Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH HARGA, PERSONAL SELLING, KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MOTOR PADA DEALER PT. YAMAHA PUTERA LANGKAPURA Umar Bakti; Hairudin; Robi Setiawan
Jurnal Cakrawala Ilmiah Vol. 1 No. 1: September 2021
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (552.259 KB) | DOI: 10.53625/jcijurnalcakrawalaindonesia.v1i1.343

Abstract

This study aims to determine the effect of price, personal selling, product quality, and worth of mouth on purchasing decisions at PT Yamaha Putera Langkapura motorcycle dealership. The sampling technique used in this study was purposive sampling technique. The research subjects used were consumers who bought products at the PT Yamaha Putera Langkapura dealer in 2019 divided by the number of quarters totaling 89 respondents. The analytical tool used in this study is multiple linear regression. To get the test results in this study, a classic assumption test was carried out, namely the normality test, heteroscedasticity test, and multicorrelation test. Then the hypothesis testing is carried out. In this study the results of the Determination (R2) test showed that the purchase decision could be explained by price, personal selling, product quality and word of mouth by 58.5%. While the remaining 41.5% is influenced by other factors not included in this study. Simultaneously, the variable price (X1), personal selling (X2), product quality (X3) and word of mouth (X4) have a significant and positive effect on purchasing decisions at Dealer Yamaha Putera Langkapura.
Analisis Profitabilitas melalui Modal Kerja pada Perusahaan Manufaktur SubSektor Kimia Hasbullah; Hairudin; Cheintia Febriani
Jurnal Multidisiplin Borobudur Vol. 1 No. 2 (2023): Edisi Khusus
Publisher : Universitas Borobudur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37721/jmb.v1i2.1293

Abstract

Penelitian ini bertujuan untuk menentukan efek pergantian tunai, pergantian piutang dan pergantian inventaris pada pengembalian aset di perusahaan manufaktur kimia yang terdaftar di Bursa Efek Indonesia. Data pada penelitian ini adalah data sekunder. Informasi yang dikumpulkan dari sumber yang sudah ada sebelumnya disebut sebagai data sekunder. Penelitian ini menggunakan teknik purposive sampling dengan jumlah sampel 36 orang. Analisis regresi linier berganda, uji asumsi tradisional, uji determinasi, uji t, dan uji F adalah metode analisis yang digunakan.. Berdasarkan hasil analisis, dapat dikatakan bahwa pergantian tunai dan pergantian inventaris sebagian memiliki pengaruh signifikan terhadap pengembalian aset, pergantian yang sebagian piutang tidak memiliki pengaruh signifikan terhadap pengembalian aset. Secara bersamaan tunai tunai, omset piutang dan omset inventaris mempengaruhi pengembalian aset.
Co-Authors Cheintia Febriani Hasbullah Robi Setiawan Umar Bakti