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Ramadhani Qonitah Mursyida
Universitas Muhammadiyah Sidoarjo
Education Languange, Linguistic, Communication & Media Mathematics

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Journal : Proceedings of The ICECRS

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An Analysis of English Borrowing Words in Indonesian Advertisement “Gatsby Styling Pomade” Mauliya Avivi; Ramadhani Qonitah Mursyida
Proceedings of The ICECRS Vol 8 (2020): Educational and Psychological Conference in the 4.0 era
Publisher : International Consortium of Education and Culture Research Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (18.743 KB) | DOI: 10.21070/icecrs2020460

Abstract

This research aims to identify and classify the types of borrowing word in Indonesian advertisement of Gatsby Styling Pomade. Qualitative method is used to analyze and identify the data which consists of borrowing words. The result of this study shows that two types of borrowing word are discovered encompassing loanword and loan shift. There are six words which are discovered as part of borrowing word in this study. Therefore, the most dominant type of borrowing word in this study are both loanword and loan shift.
Co-Authors Mauliya Avivi