Proceedings of The ICECRS
Vol 8 (2020): Educational and Psychological Conference in the 4.0 era

An Analysis of English Borrowing Words in Indonesian Advertisement “Gatsby Styling Pomade”

Mauliya Avivi (Universitas Muhammadiyah Sidoarjo)
Ramadhani Qonitah Mursyida (Universitas Muhammadiyah Sidoarjo)

Article Info

Publish Date
06 Jul 2020

Abstract

This research aims to identify and classify the types of borrowing word in Indonesian advertisement of Gatsby Styling Pomade. Qualitative method is used to analyze and identify the data which consists of borrowing words. The result of this study shows that two types of borrowing word are discovered encompassing loanword and loan shift. There are six words which are discovered as part of borrowing word in this study. Therefore, the most dominant type of borrowing word in this study are both loanword and loan shift.

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Journal Info
Proceedings of The ICECRS
Website

Abbrev

icecrs

Publisher

Universitas Muhammadiyah Sidoarjo

Subject

Education Languange, Linguistic, Communication & Media Mathematics

Description

ICECRS (International Consortium of Education and Culture Research Studies) is a peer-reviewed international journal. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial Board, ...