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Sutarno Sutarno
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The Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Di PT. Alam Bumi Lestari Yudha Dwiputra Putra; Lisa Lisa; Sutarno Sutarno; Dewi Anggraini; Supriyanto Supriyanto
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022): Juni 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.295 KB) | DOI: 10.55123/sosmaniora.v1i2.402

Abstract

Product quality is an important part that must be considered in the sales process. Product quality is also an advantage of a product in meeting customer needs and desires. While the purchase decision is the attitude of consumers in determining one of several alternative choices. Quality products will greatly affect consumer purchasing decisions. Pt. Bumi Alam Lestari has 300 active customers. The formulation of the problem in this study, "Does product quality affect purchasing decisions at PT. Sustainable Natural Earth?”. The goal to be achieved in this study is to determine whether there is an effect of product quality on purchasing decisions at PT. Sustainable Natural Earth. The research method used is quantitative associative. The number of respondents / samples of 60 customers from a population of 300 customers with the sampling technique is incidental sampling. The large influence of product quality on purchasing decisions can be seen in the determination test, the percentage is 45.20% with the results of this coefficient of determination, it can be concluded that the purchasing decision of PT. Bumi Alam Lestari 45.20% is influenced by product quality, while the remaining 54.80% is contributed by other factors that can be explained by other variables outside the model.
Analisis Kepuasan Konsumen di Cemara Asri Pasar Buah Medan Titi Widya Enjellina Sari Sari; Sutarno Sutarno; Dewi Anggraini; Arwin; yuliana
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022): Juni 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.663 KB) | DOI: 10.55123/sosmaniora.v1i2.406

Abstract

Cemara Asri Fruit Market is a supermarket that sells or provides various kinds of consumer needs. It has been established since May 7 2018, located at Jalan Cemara No.29-32 the beautiful fir complex, Deli Serdang, North Sumatra. This study draws on the theory from Tjiptono (2019) discussing consumer satisfaction in the fir asri fruit market with the aim of knowing consumer satisfaction when shopping at Cemara Asri Fruit Market, Medan. The author uses descriptive qualitative research methods. Sources of data used are primary and secondary data. The data collection techniques carried out by the author through interviews. Informants are subjects who understand research problems as actors and people who understand research problems. Researchers used purposive techniques in selecting informants. and the results are tested by triangulation of sources. The results of this study indicate that consumer satisfaction when shopping at Cemara Asri Fruit Market, Medan. It is still not seen from the service that is less friendly to consumers as well as the slow response of employees in handling consumer complaints. Parking facilities that can still be improved are also promotions that are less spread out.
Co-Authors Arwin Dewi Anggraini Lisa Lisa Supriyanto Titi Widya Enjellina Sari Sari Yudha Dwiputra Putra yuliana