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All Journal Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science

Suriaty Situmorang

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Author-ID : 451836

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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SIKAP DAN PENGAMBILAN KEPUTUSAN KONSUMEN DALAM MEMBELI BUAH JERUK LOKAL DAN JERUK IMPOR DI BANDAR LAMPUNG Mellyssa Jumiana Rajagukguk; Wuryaningsih Dwi Sayekti; Suriaty Situmorang
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 1, No 4 (2013)
Publisher : Lampung University

This research aimed to determine the consumer attitude towards a decision to buy local and imported oranges, the purchase pattern of consumer towards local and imported oranges, and the factors that influence the purchased amount of oranges in Bandar Lampung. The research was conducted on purpose intraditional and modern markets in Bandar Lampung, i.e. Tugu Market, Koga Market, Way Halim Market, Pasir Gintung Market, SMEP Market, Tamin Market, Rajabasa Market, Panjang Market, Cimeng Market, Kangkung Market, Chandra Tanjung Karang supermarket, Robinson supermarket, Gelael, and Istana Buah.The total samples were 100 respondents. The samples were selected by accidental sampling method. The reasearch data was collected in February to March 2013 by the survey method. The data was analyzed by Multiatribut Fishbein analysis and multiple linear regression analysis. The results of this research showedthat the consumer preffered the attributes of imported oranges compared to local oranges. The types of oranges purchased by consumers were Medan oranges as local oranges and Mandarin Ponkam as imported oranges. The average frequency of oranges buying was three times per month, and the number of purchase amount was four kilograms per month. The factors that influenced the purchase of oranges were the household income and family size.Key words: consumer attitude, Multiatribut Fishbein analysis, oranges, purchase pattern

ANALISIS PENDAPATAN DAN SISTEM PEMASARAN SUSU KAMBING DI DESA SUNGAI LANGKA KECAMATAN GEDUNG TATAAN KABUPATEN PESAWARAN Riza Arviansyah; Sudarma Widjaya; Suriaty Situmorang
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 4 (2015)
Publisher : Lampung University

The objective of this research were to : (1) identify goat’s milk production and income, and (2) analyze marketing system efficiency of goat’s milk. Location of this research was in Sungai Langka Village Gedung Tataan District Pesawaran Regency was purposively selected, 37 breeders and 3 broker as marketing agency for the sample. Sampling method for breeders used census method, while sampling method for marketing agency used snowball method. Data are drawn in July-December 2014. This research used descriptive qualitative and quantitative for the data analysis. The results of this research showed that : (1) average of production for goat’s milk in location’s research is still below the potential. Income is already profitable, and (2) marketing system of goat’s milk in location’s research was inefficient. Key words : goat’s milk, income, marketing, production

ANALISIS PENDAPATAN DAN PEMASARAN KAKAO DI KECAMATAN BULOK KABUPATEN TANGGAMUS Stella Ayu Anggraeni; Fembriarti Erry Prasmatiwi; Suriaty Situmorang
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 6, No 3 (2018)
Publisher : Lampung University

This research aimed to analyze the income of cocoa farming and cocoa marketing efficiency in Bulok Subdistrict of Tanggamus Regency. This research was conducted purposively in Suka Agung and Napal Village on April to May 2017. The farmer respondents were chosen randomly and the marketing agency respondents were chosen from marketing agency which was directly involved in cocoa marketing at the research area. The analysis used was quantitative descriptive method. The result showed that the income of cocoa farming of cash cost was Rp23,502,689.07 per year and the income of cocoa farming of total cost was Rp16,365,572.38 per year . The cocoa marketing system in Bulok Subdistrict of Tanggamus Regency was inefficient, because some marketing channel (50%) had producer share less than 60 percent, the value of total marketing margins was still high (36.08 %), with uneven ratio of profit margin.Key words: cocoa, farming, income, marketing

PENGAMBILAN KEPUTUSAN RUMAH TANGGA DALAM MENGONSUMSI KECAP MANIS DI KOTA BANDAR LAMPUNG Vemy Ratna Dewi; Yaktiworo Indriani; Suriaty Situmorang
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 1, No 3 (2013)
Publisher : Lampung University

This research aims to analyze the preferred attributes, purchasing patterns, and factors that influenced soybean sauce demand of household consumer in Bandar Lampung City. This research employed survey method using qualitative and quantitative analyses. The location was determined by stage groups. The total samples were 75 housewives who were drawn randomly and served as respondents. The preferred attributes of soy sauce by households was analyzed by conjoint analysis; purchase patterns of soybean sauce was analyzed by identifying and tabulating data; and the influencing factors of soybean sauce demand were analyzed by Cobb Douglas function. The research results showed that the attributes most respondents considered when buying soybean sauce were color, taste, size, and package; namely brownish black color, not too sweet taste, less than 200 ml volume and plastic sachet/refill package. Most households chose ‘Bango’, ‘ABC’, and ‘Sedaap’ soybean sauce brand because of their good taste, cheap price, consumer’s habit, and the only brand available at their nearby smallstores, regardless of the nutrients contained in the soybean sauce. The housewives usually purchase it in nearby smallstores, market, and supermarket. They bought it twice, more than twice, or once per month. Respondents consumed it for seasoning and for eating it with rice, with the purchase of as much as 400-700 ml, 100-400 ml, or 700-1000 ml/month. The factors that influenced soybean sauce demand together were the price, granulated sugar price, brown sugar price, respondent’s education level, the number of household members, brand, and neighborhood. Keywords: household decision making, purchase patterns, soybean sauce

PENGAMBILAN KEPUTUSAN RUMAH TANGGA DALAM MEMBELI SAUS SAMBAL BOTOL DI BANDAR LAMPUNG Sastra Delila; Yaktiworo Indriani; Suriaty Situmorang
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 1 (2015)
Publisher : Lampung University

The objective of this research were to know the effect of bottled chilli sauche atributes to decision making of buying bottled chili sauce and the influencing buying factors on bottled chilli sauce in Bandar Lampung. This research employed qualitative and quantitative survey method. The location was determined by using stage groups method. The total samples of 81 household whose housewives served as respondents were chosen by simple random sampling from the groups. This research data was collected in April - May 2014. The data was analyzed by conjoint and multiple linear regression analysis. The result of conjoint analysis showed that the most preferred attributes of bottled chili sauce were spicy, reddish orange color, bigger than 250 ml and packaging in glass bottle. Most of the respondents choose ABC and Indofood brands as their bottled chili sauce because of the quality, hot taste and good price. The factors that significantly influenced the buying of bottled chili sauce were the price, wife’s education, household income, the dummy variables of brand and advertisement. Key words: bottled chili sauce, conjoint, decision making

Co-Authors Fembriarti Erry Prasmatiwi Mellyssa Jumiana Rajagukguk Riza Arviansyah Sastra Delila Stella Ayu Anggraeni Sudarma Widjaya Vemy Ratna Dewi Wuryaningsih Dwi Sayekti Yaktiworo Indriani

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