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KEPUTUSAN MEMBELI DI TOKO BAITUL MUSLIM AS-SIDIQ YOGYAKARTA (Analisis Segmen Pasar Demografis, Psikografis dan Benefit) majidah, Siti
Jurnal Ekonomi Islam Vol 2, No 2 (2014)
Publisher : Universitas Darrussalam Gontor

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Abstract

Muslim clothes have become the prime need (dharuriyyat) in muslim society. It is as ordered by Allah SWT in Al-Qur’an and As-Sunnah. However, there are still many muslims who buy the muslim clothes not for trend rather than practicing their religious teachings. In order to answer that doubt, the researcher initiates to do a research in the decision to buy at Baitul Muslim As-Sidiq store at Yogyakarta. This research aims to analyze demographic, benefit (maslahah) and psychographic market shareand its influence to the decision to buy at Baitul Muslim As-Sidiq 2012. Furthermore, this research aims to analyze and know the difference of the proportion of bought-product types based on psychographic and benefit (maslahah) market share. This research uses field research method with the determination of research object by descriptive analysis method which gives the description of research object through data sample that represent needed population. The result from this research indicates that at psychographic and decision-to-buy market share, majority of respondents agree that to wear muslim clothes is part of their lifestyle and they also agree that the models of clothes sold at Baitul Muslim As-Sidiq is suitable with modern lifestyle. It is reinforced by their willingness to allocate a few of their budget for buying muslim clothes. All respondents, whether males or females, agree that wearing muslim clothes is part of da’wah Islamiyyah. They also agree that wearing muslim clothes takes a part in maintaining the honor of themselves, their religion and their family. Furthermore, this research indicates that there is no significant difference in shopping muslim clothes and equipment between males and females according to psychographic market share. In the same time, there is no significant difference also in shopping muslim clothes and equipment between both categories according to benefit market share.
THE EFFECTS OF PAPAYA LEAVES JELLY IN LIPID PROFILE AMONG OVERWEIGHT WOMEN Nissa, Choirun; Pratiwi, Syafira Noor; Majidah, Siti; Rahma, Nadia; Paramastuti, Ratih; Hindarta, Nadhea Alriessyanne; Syauqy, Ahmad; Wijayanti, Hartanti Sandi; Afifah, Diana Nur
Journal of Nutrition College Vol 9, No 4 (2020): Oktober
Publisher : Departemen Ilmu Gizi, Fakultas Kedokteran, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jnc.v9i4.29160

Abstract

Background : Insulin resistance that occurred in diabetic state could promote endothelial dysfunction which lead to metabolic disease in obese subjects. Although several studies showed papaya leaves had antidiabetic and antihyperlipidemic agent, the effect of papaya leaves jelly is rarely studied on lipid profiles among overweight women.Objectives : We aimed to examine the effect of papaya leaves jelly on lipid profiles in women with overweight. Methods : This study was a pre-posttest controlled group design with both of the groups were overweight. The treatment group consumed papayq leaves jelly with 24.6 grams papaya leaves jelly that contains 182.4 mg chlorophyll, while the control group consumed 24.6 grams jelly with green dye for 20 days in a row. Three-day recall in three non-consecutive days and physical activity using International Physical Activity (IPAQ) were taken three times. Fasting blood sugar was measured using Glucose Oxidase Phenol 4-Aminophenazone (GODPAP). LDL, HDL, total cholesterol, triglyceride levels were measured using Cholesterol Oxidase Para Aminophenazone (CHOD-PAP). Statistical analysis using Paired t-test was used within group, while Independent t-test and Mann-Whitney were used in between groups. Papaya leaves jelly effects on lipid profiles was analyzed using multiple linear regression after considering energy, protein, fat, and carbohydrate intakes. Results : Triglyceride levels was reduced significantly (p=0.014) in the treatment group despite there were no differences in triglyceride (p= 0.407), LDL (p= 0.923), HDL (p= 0.749) and total cholesterol (p= 0.277) between 2 groups. Conclusion : Papaya leaves jelly consumption could lower triglyceride levels significantly in the treatment group.