Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Khazanah: Jurnal Studi Islam dan Humaniora
Juhaidi Ahmad, Juhaidi
Unknown Affiliation
Arts Humanities Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pemasaran Jasa Pendidikan IAIN Antasari (Perspektif Marketing Mix Jasa Pendidikan) Ahmad, Juhaidi
Khazanah: Jurnal Studi Islam dan Humaniora Vol 12, No 2 (2014)
Publisher : UIN Antasari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (581.561 KB) | DOI: 10.18592/khazanah.v12i2.318

Abstract

Competition among institutions of education to make educational services marketing into an inter- esting study to be observed . This article is the result of quantitative descriptive research with descrip- tive statistical analysis . The study population was all new students IAIN Antasari in 2013 amounted to 1578 people with a stratified sample of 515 people . This research error rate below 1 % . This study found that the elements of the marketing mix is the reason most dominant freshman academic year 2013/2014 to choose IAIN Antasari is a product ( 92.12 % ) and most do not provide the driving is the promotion element ( 62.27 % ) . Thus , the promotion of which has been implemented so far should be evaluated in order to optimize the marketing of educational services IAIN Antasari . Key Wordss : Product, price, place, promotion, people, physical evidence, and process
PEMASARAN JASA PENDIDIKAN IAIN ANTASARI (PERSPEKTIF MARKETING MIX JASA PENDIDIKAN) Ahmad, Juhaidi
Khazanah: Jurnal Studi Islam dan Humaniora Vol 12, No 2 (2014)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (581.561 KB) | DOI: 10.18592/khazanah.v12i2.318

Abstract

Competition among institutions of education to make educational services marketing into an inter- esting study to be observed . This article is the result of quantitative descriptive research with descrip- tive statistical analysis . The study population was all new students IAIN Antasari in 2013 amounted to 1578 people with a stratified sample of 515 people . This research error rate below 1 % . This study found that the elements of the marketing mix is the reason most dominant freshman academic year 2013/2014 to choose IAIN Antasari is a product ( 92.12 % ) and most do not provide the driving is the promotion element ( 62.27 % ) . Thus , the promotion of which has been implemented so far should be evaluated in order to optimize the marketing of educational services IAIN Antasari . Key Wordss : Product, price, place, promotion, people, physical evidence, and process
Co-Authors