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Donny B. U., Donny B.
Dosen Universitas Bina Nusatara, Jakarta
Social Sciences

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Strategi Komunikasi Menjual Telepon Selular U., Donny B.
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 6, No 1 (2005): The Winners Vol. 6 No. 1 2005
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v6i1.525

Abstract

Article discusses communication strategy that is done by celullar operator in Indonesia. The unique of the communication strategy in celullar phone service business becomes one of key factors, not only in competing market share but also mind share of product user and celullar service that is still in high-tech category.
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