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SEKOLAH KEJURUAN SEBAGAI CORPORATE SOCIAL RESPONSIBILITY DJARUM FOUNDATION Sulaeman, Dede; Mona, Leila
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 16, No 2 (2017)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Beroperasi di tengah ketatnya persaingan bisnis rokok, derasnya tekanan masyarakat maupun kebijakan pemerintah Djarum membutuhkan strategi bisnis yang kreatif. Program CSR Djarum Foundation dalam bentuk Program Sekolah Kejuruan  (Vocational School) dipercaya menjadi salah satu strategi korporasi dalam upaya untuk bertahan bahkan mengembangkan bisnis. Penelitian ini bertujuan untuk mengetahui keunggulan program Sekolah Kejuruan Djarum Foundation, strategi komunikasi, dan legitimasi masyarakat terhadap program. Penelitian deskriptif kualitatif ini mengumpulkan data melalui wawancara dan studi kepustakaan. Hasil penelitian menjelaskan bahwa Sekolah Kejuruan merupakan program CSR yang unggul, tidak mudah ditiru, dan berhasil mencapai tahap sustaining survival. Komunikasi program Sekolah Kejuruan dilakukan dengan pemilihan media, sasaran, isi pesan, dan narasumber secara efektif. Pendekatan tersebut menguatkan posisi strategis Djarum Foundation di level nasional dan internasional. Sekolah  Kejuruan Djarum juga memperoleh legitimasi yang tercermin dari antusiasme masyarakat terhadap program; meningkatkan ekonomi masyarakat Kudus; dan apresiasi pemerintah baik daerah maupun pusat.
KAJIAN DAMPAK PERUBAHAN PENGGUNAAN LAHAN TERHADAP DEBIT ALIRAN DAS CIUJUNG Sulaeman, Dede; Hidayat, Yayat; Rachman, Latief Mahir; Tarigan, Suria Darma
JOURNAL TEKNIK SIPIL DAN INFRASTRUKTUR Vol 4, No 2 (2014)
Publisher : Jurusan Teknik Sipil Universitas Tadulako

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Abstract

Ciujung Watershed is considered as one of major watershed in Banten Province related to floods that take place almost every year in the area. The study aims to assess landuse change and its influence on discharge. Watershed conditions such as precipitation, discharge, peak discharge, volume rate of discharge, and runoff were analyzed in two periods: 1999-2003 and 2004-2011. Landuse changes were analyzed in 8 years period (2003-2011) as well as its influence on discharge. Average annual precipitation in the period of 1999-2003 and 2004-2011 are 2370 and 2419 mm respectively. Average annual discharge in the period of 2004-2011 increased by 15% compared to the period of 1999-2003. Watershed conditions analysis indicates that Ciujung watershed quality decreased with increasing in surface runoff coefficient with values of 0.43 (period 1999-2003) and 0.48 (period 2004-2011). The study showed that there are several decreasing landuses during period 2003-2011 such as open land, natural forest, mixed dry land farming, secondary dry forest, primary dry forest, and dry land farming by 47.4; 14.3; 8.4; 2.9; 1.6 and 0.1% respectively. Several increasing land uses during the period including bush, plantations, settlements, and paddy field by 1,974.5; 5.5; 3.8 and 0.9% respectively. Keywords: discharge, land use change, peak discharge, runoff Ciujung Watershed is considered as one of major watershed in Banten Province related to floods that take place almost every year in the area. The study aims to assess landuse change and its influence on discharge. Watershed conditions such as precipitation, discharge, peak discharge, volume rate of discharge, and runoff were analyzed in two periods: 1999-2003 and 2004-2011. Landuse changes were analyzed in 8 years period (2003-2011) as well as its influence on discharge. Average annual precipitation in the period of 1999-2003 and 2004-2011 are 2370 and 2419 mm respectively. Average annual discharge in the period of 2004-2011 increased by 15% compared to the period of 1999-2003. Watershed conditions analysis indicates that Ciujung watershed quality decreased with increasing in surface runoff coefficient with values of 0.43 (period 1999-2003) and 0.48 (period 2004-2011). The study showed that there are several decreasing landuses during period 2003-2011 such as open land, natural forest, mixed dry land farming, secondary dry forest, primary dry forest, and dry land farming by 47.4; 14.3; 8.4; 2.9; 1.6 and 0.1% respectively. Several increasing land uses during the period including bush, plantations, settlements, and paddy field by 1,974.5; 5.5; 3.8 and 0.9% respectively. Keywords: discharge, land use change, peak discharge, runoff
SEKOLAH KEJURUAN SEBAGAI CORPORATE SOCIAL RESPONSIBILITY DJARUM FOUNDATION Sulaeman, Dede; Mona, Leila
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 16, No 2 (2017)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v16i2.35

Abstract

Beroperasi di tengah ketatnya persaingan bisnis rokok, derasnya tekanan masyarakat maupun kebijakan pemerintah Djarum membutuhkan strategi bisnis yang kreatif. Program CSR Djarum Foundation dalam bentuk Program Sekolah Kejuruan (Vocational School) dipercaya menjadi salah satu strategi korporasi dalam upaya untuk bertahan bahkan mengembangkan bisnis. Penelitian ini bertujuan untuk mengetahui keunggulan program Sekolah Kejuruan Djarum Foundation, strategi komunikasi, dan legitimasi masyarakat terhadap program. Penelitian deskriptif kualitatif ini mengumpulkan data melalui wawancara dan studi kepustakaan. Hasil penelitian menjelaskan bahwa Sekolah Kejuruan merupakan program CSR yang unggul, tidak mudah ditiru, dan berhasil mencapai tahap sustaining survival. Komunikasi program Sekolah Kejuruan dilakukan dengan pemilihan media, sasaran, isi pesan, dan narasumber secara efektif. Pendekatan tersebut menguatkan posisi strategis Djarum Foundation di level nasional dan internasional. Sekolah Kejuruan Djarum juga memperoleh legitimasi yang tercermin dari antusiasme masyarakat terhadap program; meningkatkan ekonomi masyarakat Kudus; dan apresiasi pemerintah baik daerah maupun pusat.