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All Journal The Indonesian Journal of Business Administration Program Kreativitas Mahasiswa - Gagasan Tertulis
Indah Puspita, Indah
Jurusan Teknik Sipil, Fakultas Teknik Sipil dan Perencanaan, Institut Teknologi Sepuluh Nopember Surabaya
Decision Sciences, Operations Research & Management Other

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APPLICATION OF JAKARTA FLOATING FARM AND FISHERIES (J3F) CONCEPT AS FUTURE URBAN-COASTAL LIVEHOOD SOLUTION Prayoga, Danang; Trianto, Wawan; Haru, Hamzah; Lopes, Daniel Jeremias; Puspita, Indah
Program Kreativitas Mahasiswa - Gagasan Tertulis PKM-GT-2014
Publisher : Ditlitabmas, Ditjen DIKTI, Kemdikbud RI

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Abstract

Jakarta is the central part of governance, economic, and industrial aspect of Indonesia. This condition make Jakarta as the most populated metropolitan. DKI Jakarta covers an area 650 km2 wide and have population density around 12.495 people/km2. The population grow around 2.4 % per year. A fast-growing population and environmental capacity decrease causing high food demand and open land scarcity. Jakarta have an area 66.233 Ha with agriculture area around 1.102 Ha and non-agriculture area 65.131 Ha. Most food supply comes from Bogor, Bekasi and Tangerang which are three satellite cities of Jakarta. In consequence, a solution is urgently needed to overcome the whole problems. Jakarta Floating Farm and Fisheries (J3F) is the floating agricultural farm and floating fisheries. This concept is new alternative for agriculture and fisheries development utilzing coastal zone and act as an effort for creating a new leading, modern and eco-friendly agricultural and fisheries industry supporting an independent metropolitan concept. Jakarta Floating Farm and Fisheries (J3F) concept will directly integrate with Jakarta North coastal area development masterplan in form of Garuda giant seawall as a government program facing Jakarta north coastal zone protection from sinking. Various attempt in synergy with nature are applicated at most of the metropolitan system so that more marine and nature damage could be avoided.Keyword: Residence, Farming, Fisheries, Jakarta
Strategic Management for An Entrepreneurial Venture (Case Study: Eternitea) Puspita, Indah; Larso, Dwi
The Indonesian Journal of Business Administration Vol 3, No 4 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract. The competition in the RTD (Ready-To-Drink) milk tea currently in Indonesia is rapidly increasing. Until April 2013 Eternitea, an RTD milk tea company, has been growing, but in May 2013 the sales was decreased and not able to reach its target. The business issues of Eternitea are: (1) how to increase Eternitea sales to reach its target sales, and (2) how to develop Eternitea in order to survive and continue to grow in the long-term. The external and internal analyses, followed by SWOT analysis, are used to analyze the business situation. The roots of problems that are found are: (1) limited production capacity because of no employees and (2) no established strategic management processes. Strategic formulation is used to find and analyze the business solution. From EFAS and IFAS, the most appropriate business strategy to be implemented by Eternitea is a growth strategy, while considering the company’s external and internal strategic factors, the best competitive strategy is differentiation focus. Eternitea should focus to serve middle-to-higher-income potential customers and create differentiation through its product and distribution. There are three alternative growth strategies that will be implemented by Eternitea in order to survive and continue to grow in long-term: (1) product development for short-term, (2) market penetration for medium-term, and (3) market development for long-term. In conclusion, Eternitea should hire employees in the field of marketing and operation. Key words: Eternitea, Ready-To-Drink, Strategic Management
Co-Authors Danang Prayoga, Danang Daniel Jeremias Lopes, Daniel Jeremias Dwi Larso Hamzah Haru, Hamzah Wawan Trianto, Wawan