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All Journal CommIT (Communication & Information Technology) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Taufiq Rachman, Taufiq
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Rasch Model for Validation a User Acceptance Instrument for Evaluating E-learning System Rachman, Taufiq; Napitupulu, Darmawan Baginda
CommIT (Communication and Information Technology) Journal Vol 11, No 1 (2017): CommIT Vol. 11 No. 1 Tahun 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v11i1.2042

Abstract

Advances in science and technology, especially Information and Communication Technology (ICT), has great impacts on the present education management.It allows the development of the e-learning system to facilitate the teaching and learning processes. As a result, many modern universities have developed and utilized the system. For that reason, there is a great need to develop an instrument in which the elearning management system can be evaluated from various aspects such as the system performance, user acceptance, and utilization. The level of the user acceptance is the central focus of this study, known to be strongly related to the level of utilization, and is widely studied by using the famous framework of Davis’ Technology Acceptance Model (TAM). The framework is also adopted in the current study and the required data to analyze quantitatively the model are selectively obtained from a sample of 73 respondents. The validity and reliability of the data are evaluated by using the Rasch model. The results suggest that the all 16 items in the questionnaire are valid and reliable to measure the acceptance of thee-learning system.
PENGARUH MARKETING 4.0 DENGAN MEDIASI CUSTOMER JOURNEY YANG DIMODERASI OLEH USER INTERFACE TERHADAP CUSTOMER LOYALTY Setiadji, Andika Aisyah; Bintari, Surya; Kurniawan, Ergo Nurpatria; Rachman, Taufiq
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4190

Abstract

Perkembangan teknologi cepat berdampak pada berbagai bidang, termasuk internet. Internet memudahkan kehidupan manusia dengan pemesanan tiket pariwisata yang dulunya offline kini menjadi online melalui Agoda. Agoda mengalami peningkatan selama lima tahun terakhir, hal ini menunjukkan bahwa adanya pengaruh Co-Creation, Currency, Communal Activation, Conversation terhadap Customer Loyalty. Penelitian terdahulu yang juga mengatakan bahwa Co-Creation, Currency, Communal Activation, Conversation menjadi faktor yang mempengaruhi Customer Loyalty (Budiono, 2021; Tri & Cep, 2022), terdapat penelitian yang menyatakan bahwa Co-Creation, Currency, Communal Activation, Conversation tidak berpengaruh terhadap Customer Loyalty (Firdaus et al., 2020; Saragih, 2019) sehingga muncul celah penelitian yang memungkinkan hadirnya variabel lain yang mempengaruhi Customer Loyalty. Faktor yang mempengaruhi Co-Creation, Currency, Communal Activation, Conversation terhadap Customer Loyalty adalah Customer Journey dan User Interface. Penelitian ini diuji terhadap 100 responden yang kemudian data dikumpulkan dan di uji kelayakan. Setelah diuji kelayakan, maka dilakukan uji analisa menggunakan bantuan program SmartPLS. Penelitian ini menghasilkan kesimpulan sebagai berikut. 1) Co-Creation yang ditawarkan Agoda tidak dapat mendorong tingkat Customer Loyalty. 2) Currency, Communal Activation dan Conversation yang ditetapkan oleh Agoda dapat mendorong tingkat Customer Loyalty. 3) Co-Creation dan Communal Activation tidak dapat memediasi Customer Journey yang ditetapkan oleh Agoda terhadap tingkat Customer Loyalty. 4) Currency dan Conversation dapat memediasi Customer Journey yang ditetapkan oleh Agoda terhadap tingkat Customer Loyalty. 5) Customer Journey yang ditawarkan Agoda dapat mendorong tingkat Customer Loyalty. 6) Customer Journey yang ditawarkan dapat memoderasi User Interface pada Agoda terhadap tingkat Customer Loyalty
Co-Authors Bintari, Surya Kurniawan, Ergo Nurpatria Napitupulu, Darmawan Baginda Setiadji, Andika Aisyah