Article Per Year (5 Year)
p-Index From 2019 - 2024
1.235
P-Index
This Author published in this journals
All Journal LOYALITAS: Jurnal Pengabdian Kepada Masyarakat GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Community Empowerment Nusantara Hasana Journal Innovative: Journal Of Social Science Research
Rifka Arinda Noviasari
Universitas 17 Agustus 1945 Banyuwangi
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Nursing Physics Public Health Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Nusantara Hasana Journal

 1 
INOVASI MODEL BISNIS DAN INOVASI KONSEP BISNIS SEBAGAI KONSEP INOVASI INKREMENTAL DAN RADIKAL (STUDI KASUS PADA HOTEL DAN HOMESTAY DI BANYUWANGI) Rifka Arinda Noviasari; Sari Narulita
Nusantara Hasana Journal Vol. 3 No. 6 (2023): Nusantara Hasana Journal, November 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i6.1008

Abstract

This research aims to look at business capital and business innovation concepts implemented in hotels in Banyuwangi. Banyuwangi was chosen because of its status as a city with a growing tourism industry which has experienced rapid growth in the last 10 years. A total of 124 hotel and homestay samples contributed to this research. The research method used was purposive sampling with several criteria. The research results show that first, the concept of innovation and business model innovation in the tourism sector, especially hotels, really needs new ideas to develop it. Exploitation of business models or business innovation will have an impact when implemented, especially for hotels in tourist destination areas. Second, the innovation carried out can be technological or non-technological depending on the aim of increasing competitiveness. This research suggests that for further research it would be better to carry out a qualitative approach to get more comprehensive results.
Co-Authors Dian Arief Pradana Elok Rosyidah Herdiana Dyah Susanti Iqbal, Achmad M. Iswahyudi Moh. Fahrurrozi Paulia Andri Kristina Priangga Eko Saputra Sari Narulita Winda Hurotul ‘Aini Wiwik Mukholafatul Farida