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All Journal Community Empowerment
Farisha Sestri Musdalifah
Universitas Sriwijaya, Palembang, Indonesia
Arts Humanities Education Public Health Social Sciences

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MSMEs’ go digital assistance as an effort to support MSMEs’ upgrading program in Banyuasin Regency Dwi Mirani; Januar Eko Aryansah; Farisha Sestri Musdalifah; Muhammad Yusuf Abror; Krisna Murti
Community Empowerment Vol 7 No 4 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.638 KB) | DOI: 10.31603/ce.6266

Abstract

The Covid-19 pandemic has had a significant impact on Indonesian economic activities, including micro, small, and medium enterprises (MSMEs). MSME actors need a variety of innovations to survive this pandemic, one of which is adapting by moving their business to the digital realm. The majority of the people in Sungai Pinang Village, Rambutan District, Banyuasin Regency, South Sumatra, are farmers, laborers, and entrepreneurs. However, businesspeople in this village are still unfamiliar with how to use technology to digitally market their products. This service program aims to introduce MSME actors to digital marketing and assist them in doing so. Visitations and counseling about digital marketing, as well as direct practice marketing products through digital channels, are the method of this program. Then, after interviewing MSME actors who had participated in the program, follow-up activities were carried out. The outcomes of this program include increased business actors' knowledge and enthusiasm for using digital marketing in sales.
Product photography assistance for micro, small, and medium enterprises in Banyuasin, South Sumatra Farisha Sestri Musdalifah; Krisna Murti; Annisa Rahmawati; Januar Eko Aryansah; Harry Yogsunandar
Community Empowerment Vol 7 No 10 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.7586

Abstract

In this digital era, online trade transactions have become a new culture. Small business owners in Sungai Pinang Village are familiar with technology and have been assisted in expanding the market to the online realm via smartphones. However, the challenge experienced by small business actors is that there are not proper and not attractive product photos to upload to social media and online stores, so they cannot attract the attention of potential consumers. This community empowerment activity aims to assist small business actors in being able to take photos of their business products in marketing and promoting their products digitally. There are 30 business owners attended the workshop with various types of business products. Small business participants were given materials about marketing, promotion, and basic knowledge of product photography. They also participated in workshops and mentoring on making attractive product photos so the photos could be promoted online. In addition, there are follow-up activities by monitoring the social media of small business owners to see the implementation of uploaded product photos in promoting their products. The result of this event is an increase in the general knowledge of small business owners about the basics of product photography so that it can be applied when marketing and promoting their business products online.
Co-Authors Annisa Rahmawati Dwi Mirani Harry Yogsunandar Januar Eko Aryansah Krisna Murti Muhammad Yusuf Abror