Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
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This Author published in this journals
All Journal International Journal of Travel, Hospitality and Events International Journal of Economics and Management Research
Geofakta Razali
STIAMI
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Transportation Other

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Hypercapitalism and Product Commodification through Digital-based Marketing Communications in Komodo National Park Lusia Vreyda Adveni; Geofakta Razali
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.773 KB) | DOI: 10.56743/ijothe.v1i2.14

Abstract

ABSTRACT Purpose: This research aims to analyze the value of hypercapitalism and product commodification through marketing communication strategies in one of Indonesia's flagship eco-tourism named Komodo National Park. Research methods: The approach used in this study is to review the literature review and conduct in-depth interviews with tourism players in Komodo National Park (KNP). Results and discussion: The results showed that KNP eco-tourism is still ongoing as the renewal and development of information technology affect digital marketing in the tourism sector. Implication: It is hoped that all parties and stakeholders involved in KNP eco-tourism can assume that the main motivation for development is not only profit by sacrificing marine ecosystems and destroying existing habitats. Keywords: hypercapitalism, commodification, digital marketing, eco-tourism, Komodo National Park.
Hanan Catering's Instagram promotions, pricing, and menu variety influence consumer purchasing decisions in Bandung I Nyoman Tri Sutaguna; Chevy Herli Sumerli A; Geofakta Razali; Muhammad Yusuf
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Politeknik Pratama Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.67

Abstract

This study aims to analyze the effect of promotions on Instagram, prices and menu variety on purchasing decisions for Hanan Catering in Bandung City. This research approach uses the approachscientificto test the justification of the proposed hypothesis. The population in this study were all consumers of homemade birthday cakes in Bandung. The sampling technique for determining the sample to be used in this study uses the techniquenon probability sampling, that ispurposive sampling. Then the total sample in this study was 91 respondents. The results of the study found that promotions on Instagram, prices and menu variety both simultaneously and partially have a positive and significant effect on purchasing decisions.
Co-Authors Chevy Herli Sumerli I Nyoman Tri Sutaguna Lusia Vreyda Adveni Muhammad Yusuf