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Reworking the Brochure of Radya Pustaka Museum Surakarta: The Rhetorical One to Attract Locals Dyah Ayu Nila Khrisna; Bayu Budiharjo; Ida Kusuma Dewi
Script Journal: Journal of Linguistics and English Teaching Vol. 7 No. 01 (2022): April
Publisher : Teacher Training and Education Faculty, Widya Gama Mahakam Samarinda University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.059 KB) | DOI: 10.24903/sj.v7i01.913

Abstract

Background: Increasing tourists’ interest to visit museums can be accomplished through various promotional strategies. However, the Radya Pustaka Museum brochure falls short of successfully informing potential visitors about the museum's potency. Methodology: The brochure of Radya Pustaka Museum was first studied. Four locals were asked to review the brochure for naturalness and clarity. An open questionnaire was used, in which the respondents marked the expressions they perceived were unnatural or difficult to comprehend. In using content analysis, the primary data were gathered from the Indonesian descriptive texts in the brochure. Findings: Some of the information in the previous brochure of the Radya Pustaka museum was vague and confusing. Grammar mistakes, the frequent use of local cultural words, and overly complex sentences are all factors that contribute to this problem. To begin, all the grammatical errors and typos must be fixed. The museum's name should no longer be miswritten. Capitalization should also be considered when writing names and address forms. Additionally, each sentence must start with a subject. Conclusion: The proposed new concept brochure of the Radya Pustaka Museum in Surakarta is projected to increase the locals' interest in having a museum that they are eager to visit. The Appraisal theory was discovered to be useful in assisting the museum with these efforts because it is conceptually similar to rhetorical devices that effectively produce a promotional medium or message to engage the locals in embracing the museum. Originality: This study attempts to get the picture of the link between rhetorical strategies and Appraisal resources, as never been previously done, and make the best use of them to attract locals’ desire in visiting Radya Pustaka Museum. Due to the small number of studies looking into rhetorical tactics in brochures, this research also intends to fill the gap to shed more light on how the strategies can serve as valuable resources in making intended effects more impactful in communication using brochures.
A Local Historical Museum in the Eyes of Its International Visitors: An Investigation into the Accessibility of Radya Pustaka Museum's Labels and Translation Dyah Ayu Nila Khrisna; Ida Kusuma Dewi; Herianto Nababan; Bayu Budiharjo
E-Structural (English Studies on Translation, Culture, Literature, and Linguistics) Vol 5, No 02 (2022): December 2022
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/es.v5i02.7156

Abstract

Abstract. Due to inadequate labeling, a museum's fundamental objective may be compromised. Museum Radya Pustaka Surakarta's unappealing and grammatically improper labels prompted us to study foreign visitors' perceptions of the English version of the museum labels. An analysis of the translation was carried out to see whether the flavor and essence of the original captions were preserved, the translation was under relevant cultural standards, and it could be read fluently or non-intrusively. This study used a descriptive qualitative design. Its data consisted of linguistic data, collected through questionnaires, in-depth interviews, and focus group discussions. The data were analyzed descriptively to answer the research questions on the naturalness and comprehensibility of label translation within the readers’ perception.  It has been discovered that the local Javanese cultural terminology makes it more difficult for foreigners to comprehend the labels. In addition, the naturalness of the translation is hindered by grammatical faults such as a lack of text coherence and an inadequate sentence structure. Remarkably, improperly designed museum labels and defects in the source text have also been proven to produce barriers to effective communication in translation. These facts may be inconvenient and fail to serve people from diverse cultural backgrounds. Due to this circumstance, the Radya Pustaka Museum in Surakarta needs to ensure that both the Indonesian and English museum labels it provides are of adequate quality to benefit its potential foreign visitors.Keywords: comprehensibility; culture; labels; museum; naturalness; translationAbstrak. Pemanfaatan label untuk mendeskripsikan benda-benda koleksi museum dapat membantu tercapainya tujuan museum sebagai pusat ilmu pengetahuan dan penelitian.  Tujuan tersebut akan sulit terwujud jika tidak tersedia label museum yang memadai.  Label di Museum Radya Pustaka Surakarta menjadi perhatian kami untuk melakukan penelitian tentang persepsi pengunjung asing terhadap terjemahan label museum dalam versi bahasa Inggris. Terjemahan tersebut dikaji untuk memastikan apakah rasa dan esensi teks asli dapat dipertahankan, apakah terjemahan mematuhi standar dan norma budaya sasaran, dan apakah terjemahan dapat mudah dipahami.  Hasil investigasi menunjukkan bahwa istilah-istilah budaya dalam bahasa Jawa menyulitkan wisatawan asing untuk memahami konten dalam label museum.  Permasalahan tata bahasa dan struktur kalimat yang kurang baik turut mengurangi tingkat keterbacaan terjemahan.  Selain itu, teks sumber yang kurang memiliki kesesuaian dengan tata bahasa Indonesia turut berkontribusi terhadap rendahnya kualitas terjemahan.  Temuan ini menunjukkan bahwa label museum belum dapat menjalankan fungsinya dengan baik sebagai media komunikasi dan penghubung antar budaya, khususnya dengan pengunjung yang memiliki latar belakang budaya yang berbeda. Oleh sebab itu, Museum Radya Pustaka Surakarta sebagai museum lokal sejarah masih memiliki pekerjaan rumah besar, yaitu menyediakan label museum yang mampu ‘memuaskan’ pengunjung internasional.Kata kunci: budaya, keberterimaan, keterbacaan, label, museum, penerjemahan