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Okki Kurnia
Politeknik Pariwisata Batam
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 1 
PENGARUH PERSONAL SELLING TERHADAP VOLUME PENJUALAN TANAMAN HIAS VITKA GARDENIA BATAM Okki Kurnia
JURNAL MANNER Vol. 1 No. 1 (2022): FEBRUARI
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (521.298 KB)

Abstract

The purpose of this research is to determine the effect of personal selling on the Sales Volume at Gardenia VITKA Batam. The sample used in this study amounted to 30 customers  ,sampling technique, namely the sampling technique using the entire population as a sample.. Data analysis techniques used simple linear regressions analysis. The results showed a coefficient value (r) of 795, a coefficient of determination (r2) of 0.713, a significance value of 0.000 <0.05, t count value is 8.338 and t tabel is 1.808. The results of this research indicate that (1) with r value has a strong relationship between personal selling and the sales volume, (2) with r2 value means personal selling have an sales volume. attandent of 79.3%, (3) with significance value means the personal selling variable (X) effects the sales volume variable (Y), (4) from t count value thus H0 is rejected and H1 is accepted.    
IMPLEMENTASI KUALITAS PELAYANAN ASSURANCE KARYAWAN HOUSEKEEPING DEPARTMENT DI HARMONI SUITES HOTEL BATAM Okta Bella Cen; Okki Kurnia
JURNAL MATA PARIWISATA Vol. 1 No. 2 (2022): SEPTEMBER 2022
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

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Abstract

The purpose of this study was to find out the implementation that occurs in service quality in the dimensions of assurance based on the theory of assurance component that consisting in communication, crediblity, security, competecy and courtesy, This type of research is descriptive qualitative research, research by analyzing, describing, and summarizing various conditions, situations from various data collected in the form of interviews or observations Based on the results of this study, we can see that housekeeping staff know about good and right skill communication for purpose the guest feeling comfortable and safe, but there is some miss communication between guest because of the language, know that privacy was important, always give the best service, and have a equal security system CCTV have a good maintenance in housekeeping area, have a qualified certification from PHRI, also have a good attitude with politeness, hospitable, also respect the elders Research suggestions for harmoni suites hotel, that expectly to be held a training or a program for learning foreign language especially Mandarin language for to decrease miscommunication that happen between guest and housekeeping staff
PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN HOTEL NAGOYA PLASA KOTA BATAM Okki Kurnia; Sukma Prihatini
JURNAL MEKAR Vol. 1 No. 1 (2022): APRIL 2022
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (519.912 KB) | DOI: 10.59193/jmr.v1i1.25

Abstract

Hotel Nagoya Plasa is one of the oldest hotel in Batam City, until 2020 the hotel will turn 28 years old. The existence of the hotel has been long and the turnover phenomenon is not really significant and it is found that many employees with permanent contracts have worked for a long time at this hotel so that indirectly many organizational cultures grow independently among employees. This study aims to determine the effect of organizational culture on employee performance at Hotel Nagoya Plasa. Organizational culture variables were tested using 6 dimensions. Employee performance variables were tested using 7 dimensions. This research was conducted at the Nagoya Hotel Plasa. The research method used is quantitative research methods, data collection techniques are done by distributing questionnaires. The sample used is a saturated sample of 78 samples, which are all employees. Data analysis used descriptive analysis and simple linear regression analysis using SPSS 26. The results of this study are that organizational culture has a significant effect on employee performance at Hotel Nagoya Plasa.
PENERAPAN MARKETING KOMUNIKASI DALAM MENANGANI KOMPLAIN ONLINE TAMU DI VANILLA HOTEL BATAM Erwina; Okki Kurnia
JURNAL MEKAR Vol. 1 No. 2 (2022): OKTOBER 2022
Publisher : Puslitabmas Batam Tourism Polytecnic

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Abstract

The purpose of communication is to inform, persuade and remind. However, some of the communications delivered are not aligned with the intended purpose, thus triggering a complaint. The formulation of the problem in this study is to find out how marketing communication and online complaints are with the research location at Vanilla Hotel Batam. This research-based is on the theory of marketing communication by Hermawan with 5 indicators (promotion, advertising, personal selling, public relations, direct marketing) and on theory of complaint by Tjiptono with 3 indicators (speed of complaint handling, problem solving, ease of complaint filing procedure). The research was conducted using qualitative research methods. Data collection techniques were carried out through observation, literature study, and interviews with hotel manager, senior sales and marketing, and reservation agents. The data analysis technique used is data reduction, data presentation and conclusion drawing. The results of the analysis show that the application of communication marketing at Vanilla Hotel Batam is quite good in indicators (promotion, advertising, personal selling, public relations, direct marketing). However, the complaint indicator needs to be improved. Based on the results of the analysis, it is expected that Vanilla Hotel Batam can increase its human resources and consider conducting training for the front office and sales and marketing departments.
PELATIHAN MARKETING KOMUNIKASI (MARKOM) DI DESA TELUK RADANG KABUPATEN KARIMUN Devid Simatupang; Okki Kurnia
JURNAL KEKER WISATA Vol. 1 No. 1 (2023): JANUARI 2023
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v1i1.89

Abstract

Kegiatan PKM dilakukan di Desa Teluk Radang, Kabupaten Karimun masih memerlukan pembinaan dalam hal pengenalan potensi wisata yang dimiliki. Hal ini disebabkan karena masyarakat Desa Teluk Radang menunjukan keseriusan ke arah mengembangkan desa dalam hal memahami potensi wisata setempat. Solusi permasalahan yang ditawarkan dalam kegiatan ini lebih mengedepankan peningkatan pengetahuan dan pengembangan sdm/masyarakat terutama dalam hal pemasaran. Pelatihan ini dilakukan untuk membuat masyarakat memahami bagaimana menjalankan komunikasi pemasaran dalam kegiatan sehari-harinya atau usahanya.
Co-Authors Devid Simatupang Erwina Okta Bella Cen Sukma Prihatini