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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Syntax Idea PENGARUH SISTEM KEUANGAN DAN KEBIJAKAN MONETER TERHADAP PERTUMBUHAN EKONOMI PADA ERA ORDE BARU DALAM PERSPEKTIF EKONOMI ISLAM
Syntha Noviyana
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH SOCIAL MEDIA MARKETING, CELEBRITY ENDORSER, BRAND IMAGE, ELECTRONIC WORD OF MOUTH, DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH Syntha Noviyana; Mella Sri Kencanawati; Reni Anggraini; Laras Ayu Irene Gayatri
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.136 KB) | DOI: 10.34308/eqien.v11i1.794

Abstract

As the time goes by, the need for cosmetics are increasing. In their efforts to increase the purchase by the community, attention should be given to social media marketing, celebrity endorser, brand image, electronic word of mouth, and product innovations that Wardah did. The purpose of this research is to figure out how social media marketing, celebrity endorser, brand image, electronic word of mouth, and product innovations influence the purchase decision partially and simultaneously. The data used in this research was the primary data obtained from respondents were distributed online through google form. Samples were taken using non- probabilty sampling technique as many as 100 respondents. This research was conducted validity test, reliability test, classical assumption test, multiple linear regression analysis, partial t test, simultaneous F test, and analysis of the coefficient of determination (R2 ) using SPSS version 22 as a data processor. Based on the results of this research, it shows that partially celebrity endorser, brand image, and electronic word of mouth affect Wardah’s purchase decision, but social media marketing and product innovations don’t affect Wardah’s purchase decision. Meanwhile, social media marketing, celebrity endorser, brand image, electronic word of mouth, and product innovations simultaneously affects Wardah’s purchase decision.
Analisis Rasio Arus Kas Untuk Mengukur Kinerja Keuangan Pada Pt Indofood Sukses Makmur Tbk. Periode 2018-2020 Febryanti Febryanti; Syntha Noviyana
Syntax Idea Vol 4 No 9 (2022): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v4i9.1958

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis kinerja keuangan yang diukur menggunakan rasio arus kas pada PT. Indofood Sukses Makmur Tbk. Periode 2018-2020. Penelitian ini menggunakan metode analisis rasio arus kas sebagai berikut : rasio arus kas operasi (AKO), rasio cakupan arus dana (CAD), rasio cakupan kas terhadap bunga (CKB), rasio cakupan kas terhadap utang lancar (CKHL), rasio pengeluaran modal (PM), rasio total utang (TH). Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif. Sumber data yang digunakan dalam penelitian ini adalah data sekunder. Berupa Laporan Keuangan yang terdiri dari Laporan Neraca, Laporan Laba Rugi dan Laporan Arus Kas pada PT. Indofood Sukses Makmur Tbk periode 2018-2020. Teknik pengumpulan data yang digunakan dalam penelitian ini untuk memperoleh data dan informasi yang dibutuhkan adalah studi dokumentasi yaitu melalui website milik Bursa Efek Indonesia (www.idx.co.id). Penulis menggunakan teknik analisis kuantitatif yaitu melakukan perhitungan dan analisis hasil yang relevan dari laporan keuangan, dengan menggunakan rasio laporan arus kas.BHasil dari penelitian diketahui bahwa kinerja keuangan PT. Indofood Sukses Makmur Tbk periode 2018-2020 menunjukkan bahwa ada tiga rasio arus kas yang nilainya masih dibawah standar kriteria yang berlaku karena perusahaan belum dapat memenuhi kewajiban lancar dan hutang jangka panjang tepat waktu namun perusahaan dapat menutup biaya bunga, pengeluaran modal, dan mampu membayar pajak dari arus kas yang dihasilkan perusahaan.
Analisis Rasio Arus Kas Untuk Mengukur Kinerja Keuangan Pada Pt Indofood Sukses Makmur Tbk. Periode 2018-2020 Febryanti Febryanti; Syntha Noviyana
Syntax Idea Vol 4 No 9 (2022): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v4i9.1958

Abstract

The purpose of this study was to determine and analyze the financial performance as measured by the cash flow ratio at PT. Indofood Sukses Makmur Tbk. 2018-2020 period. This study uses the following cash flow ratio analysis methods: operating cash flow ratio (AKO), fund flow coverage ratio (CAD), cash to interest coverage ratio (CKB), cash to current debt coverage ratio (CKHL), capital expenditure ratio ( PM), total debt ratio (TH). The type of data used in this research is quantitative data. Sources of data used in this study is secondary data. In the form of a Financial Statement consisting of a Balance Sheet, Income Statement and Cash Flow Statement at PT. Indofood Sukses Makmur Tbk period 2018-2020. The data collection technique used in this study to obtain the data and information needed is a documentation study, namely through the website of the Indonesia Stock Exchange (www.idx.co.id). The author uses quantitative analysis techniques, namely calculating and analyzing the relevant results from the financial statements, using the cash flow statement ratio. The results of the study note that the financial performance of PT. Indofood Sukses Makmur Tbk for the 2018-2020 period shows that there are three cash flow ratios whose values ​​are still below the applicable standard criteria because the company has not been able to meet current obligations and long-term debt on time but the company can cover interest costs, capital expenditures, and is able to pay taxes. of the cash flow generated by the company.
PENGARUH PROFITABILITAS, LIKUIDITAS, DAN LEVERAGE TERHADAP FINANCIAL DISTRESS Syntha Noviyana; Mella Sri Kencanawati; Reni Anggraini; Muhammad Farhan Ramdhani
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1112

Abstract

Financial distress is a condition when the company experiences financial difficulties and occurs before bankruptcy. This condition occurs when a company suffers losses for several years. This study aims to analyze the effect of profitability, liquidity, and leverage on financial distress partially and simultaneously in transportation subsector companies listed on the Indonesia Stock Exchange during the 2018-2020 period. The population in this study is the transportation sub-sector listed on the Indonesia Stock Exchange, amounting to 46 companies. This research was conducted using purposive sampling method. Companies that meet the criteria to be used as samples in this study amounted to 7 companies. The type of data used is secondary data in the form of financial statements of transportation subsector companies listed on the Indonesia Stock Exchange for the 2018-2020 period obtained through the official website of the Indonesia Stock Exchange and the official website of each company. The analysis technique in this study uses multiple linear regression analysis with SPSS software version 25. The results of this study indicate that partially profitability as measured by Return on Assets (ROA) and liquidity as measured by Current Ratio (CR) has no effect on financial distress. Meanwhile, leverage as measured by the Debt to Assets Ratio (DAR) has an influence on the occurrence of financial distress in a company. Simultaneously profitability, liquidity, and leverage affect financial distress.
Co-Authors Febryanti Febryanti Laras Ayu Irene Gayatri Mella Sri Kencanawati Muhammad Farhan Ramdhani Reni Anggraini