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All Journal Economic Reviews Journal Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL)
Selvira Wardani Tanjung
Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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ANALYSIS OF THE STRATEGY FOR DEVELOPING MSMES OF BANANA CHIPS FOOD SUPPLY CHAIN Reni Yusnita; Selvira Wardani Tanjung; Siti Aisyah
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES (MARGINAL) Vol. 1 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.479 KB) | DOI: 10.55047/marginal.v1i4.247

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia play a fairly strategic role in the nation's economy. With one of the considerable potentials in the banana chip MSME center, it can be an opportunity in a business carried out by utilizing the supply chain. The supply chain in a business is very important to implement, where the availability and distribution of existing goods will greatly affect the sustainability of a business being run. This study aims to analyze the supply chain development strategy of banana chip food MSMEs by using an interactive model data analysis developed by Miles & Huberman. The results revealed that the supply chain development strategy of MSMEs in banana chip food includes product development, inventory, distribution and marketing, as well as consumers. Hence, an alternative supply chain model can be developed from the analysis of channel development and wider marketing distribution to dominate the existing market share in order to achieve the goals of a business run by a banana chip entrepreneur.
Pengaruh Lokasi, Harga, Promosi, dan Kualitas Produk terhadap Loyalitas Konsumen dengan Kepuasan sebagai Variabel Intervening: Studi Kasus UD Club Parfum Lubuk Pakam Siti Aisyah; Marliyah Marliyah; Selvira Wardani Tanjung
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.189

Abstract

This research aims to examine how location, price, promotion and product quality influence customer loyalty, with satisfaction as an intervening variable (case study at UD Club Parfum Lubuk Pakam). Quantitative methods with an associative approach were used in this research. Data was collected through questionnaires, observation and documentation, with 361 respondents participating. Data analysis was carried out using the Structural Equation Modeling-Partial Least Square (SEM-PLS) technique, with hypothesis analysis using the t test, coefficient of determination (R2), and the Intervening test presented via the SmartPLS 3.0 application. The research results show that location, price and promotion have a positive and significant influence on customer satisfaction. Meanwhile, product quality has a negative and significant influence on satisfaction. In terms of customer loyalty, price has a significant negative influence, while promotion has a positive and significant influence. Location and product quality do not have a significant influence on customer loyalty. Customer loyalty is positively influenced by the level of satisfaction. In conclusion, location, price and promotion have a positive and significant impact on customer loyalty through satisfaction, while product quality has a negative and significant impact on customer loyalty through satisfaction.
Co-Authors Marliyah Reni Yusnita Siti Aisyah