Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal International Journal Administration, Business & Organization
Yen Efawati
NU Cirebon University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Identifikasi Brand Loyalty : (Studi Pada Motor Honda Merek Mega Pro) Aris Munandar; Yen Efawati
International Journal Administration Business and Organization Vol 1 No 1 (2020): Ijabo
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.522 KB)

Abstract

The increase in market competition between two-wheeled vehicle manufacturers demands them to issue a variety of brands to suit consumer tastes. One of the brands is the Mega Pro brand which is made by Honda manufacturers. This research identifies consumers' loyalty to certain brands. The objects of this research are users of the Mega Pro, a brand of two-wheeled vehicles. There are a total of 100 respondents. The research data are analyzed using multiple regression, and the method that is used in this research is the survey method. The results of the study show that opposition brand loyalty, sharing brand stories, and helping in brand use are the factors that determine brand loyalty.
Co-Authors Aris Munandar