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All Journal Jurnal Siasat Bisnis EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan Valid Jurnal Ilmiah Jurnal Berdaya Mandiri
Eni Munarsih
Universitas Mahakarya Asia
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ANALISIS PERILAKU PENGHINDARAN IKLAN INTERNET OLEH KONSUMEN Endang Hariningsih; Eni Munarsih
Jurnal Siasat Bisnis Vol. 18 No. 2 (2014)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol18.iss2.art4

Abstract

Penelitian ini bertujuan untuk menguji pengaruh variabel persepsi tingkat penghindaran tujuan, persepsi kekacauan dan persepsi pengalaman masa lalu yang negatif terhadap penghindaran iklan internet. Data dikumpulkan dengan menyebarkan kuesioner kepada responden dengan cara teknik purposive sampling, yaitu pelanggan yang telah sering menggunakan internet. Sementara itu, data diambil dengan menggunakan teknik convenience method. Terdapat 190 kuesioner yang disebarkan kepada responden tetapi hanya 184 kuesioner yang digunakan untuk analisis. Alat analisis yang digunakan adalah Structural Equation Model dengan metode PLS aplikasi program Smart PLS. Hasil analisis menunjukkan bahwa persepsi tingkat penghindaran tujuan memiliki pengaruh positif dan signifikan terhadap penghindaran iklan internet. Namun persepsi pengalaman masa lalu yang negatif dan persepsi kekacauan tidak signifikan terhadap penghindaran iklan internet.Kata kunci: persepsi tingkat penghindaran tujuan, persepsi kekacauan, persepsi pengalaman masa lalu yang negatif dan penghindaran iklan internet
Mobile-banking’s User Readiness To Reuse Self Service Technology Eni Munarsih
EBBANK Vol 5, No 1 (2014): EBBANK Vol.5 No.1 Juni 2014
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.639 KB)

Abstract

This research aims to test m-banking user readiness to utilize m-banking services and to test the effects of perceived service quality variable and satisfaction with m-banking services as the variable mediating relationship between the of m-banking user readiness and the sustainable intention to reuse m-banking services. Variables being controlled in this research were gender and education level. Data were collected by distributing questionnaires to respondents determined by means of a purposive sampling technique, namely customers that have frequently used m-banking services. Meanwhile, the data were drawn by means of a convenience method. There were 110 exemplars of questionnaire distributed to the respondents but only 92 exemplars were used for analysis.            A Structural Equation Model was used to analyze the data by means of a PLS alternative method aided by an application program of SmartPLS. The M-banking user readiness and perceived service quality variables were tested using a second order factor approach, meanwhile the other variable, namely satisfaction with m-banking services and sustainable intention to reuse m-banking services were tested using a first order factor approach.            Results of the analysis showed that the m-banking user readiness had a positive and significant relation to the sustainable intention to reuse m-banking services. The relation would be more robust when it was mediated by the perceived service quality. The use of a control variable over the m-banking user readiness did not exert a significant effect on the readiness of users and did not change the relation between the variables.
PENGEMBANGAN POTENSI KULINER PADUKUHAN GERJEN DALAM UPAYA MENDUKUNG DESA MARGOMULYO SEBAGAI DESA WIRAUSAHA HEBAT Eni Munarsih; Sugiri Sugiri; M Yudhika Elrifi; Endang Hariningsih
Jurnal Berdaya Mandiri Vol. 3 No. 2 (2021): Jurnal Berdaya Mandiri (JBM: EDISI KERJASAMA STIE EKUITAS BANDUNG)
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.08 KB) | DOI: 10.31316/jbm.v3i2.1444

Abstract

Pelaksanaan pengabdian masyarakat ini bertujuan untuk membantu masyarakat (Mitra) yang memiliki usaha dan berpotensi untuk berkembang namun memiliki berbagai kendala. Kendala tersebut antara lain harga bahan baku yang fluktuatif, kapasitas produksi yang masih terbatas, kerapian dan pengemasan produk, belum adanya ijin PIRT, belum dilakukannya kegiatan pembukuan usaha, serta pemasaran yang masih terbatas.Dengan adanya pelaksanaan pengabdian masyarakat ini, kendala-kendala tersebut bisa diatasi. Bahan baku yang fluktuatif serta kapasitas produksi yang terbatas diatasi dengan pengadaan alat pengaduk jenang yang dapat memacu peningkatan volume produksi sehingga biaya produksi dapat ditekan. Usaha peningkatan kualitas dan penentuan desain kemasan yang mampu menambah value dari produk dilakukan dengan mengadakan pelatihan, sehingga produknya layak untuk dijualkan melalui toko oleh-oleh yang ada di Yogyakarta. Sedangkan untuk kerapian produk diatasi dengan pengadaan alat mesin pencetak dan pemotong jenang. Hal ini ditujukan agar produk yang dihasilkan rapi dan memiliki berat bersih yang sama. Mengenai kendala pembukuan dan perijinan PIRT dilakukan pendampingan agar Mitra mampu memiliki ijin usaha dan bisnisnya terbukukan dengan baik. Untuk meningkatkan volume penjualan dilakukan system pemasaran yang memanfaatkan social media, agar jangkauan pasarnya lebih luas. 
Perbedaan Gender dalam Persepsi Harga, Promosi, dan Online Review Produk Pakaian Erigo terhadap Niat Pembelian Online Endang Hariningsih; R. Nur Budi Setiawan; Eni Munarsih; Muhammad Taufiqur Rahman
Valid: Jurnal Ilmiah Vol 20 No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v20i1.273

Abstract

This research have purpose to finding the direct influence between price perceptions, online reviews, and online promotions on the online purchase intention of Erigo products. In addition, gender variable testing is also carried out as a moderation. The data used was primary data from 230 respondents to students in Yogyakarata. The research used quantitative analysis methods using Likert-scale instruments. And than, used Structural Equation Modeling analysis tools using SmartPLS 3.0 for Measurement Model and Structural Model testing. The results of the analysis find the influence of variables of price perception and promotion on online purchase intentions. Meanwhile, online reviews have no effect on online purchase intentions. As for after moderation testing, only the relationship between price perception and purchase intention was significantly moderated by gender. These findings offer implications for marketers to pay attention to product pricing to match price and quality and be able to show product quality signals. Finally in the conclusion section are shown the implications, limitations and future direction of the study
Co-Authors Endang Hariningsih Endang Hariningsih M Yudhika Elrifi Muhammad Taufiqur Rahman R. Nur Budi Setiawan Sugiri Sugiri