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Abdul Jalal
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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EKSPLORASARI KEGAGALAN TOUR &TRAVEL DENGAN MENGGUNAKAN VALUE PROPOSITION DARI BUSINESS MODEL CANVAS (PENELITIAN PADA PT. XYZ) jurnalpps pps; Abdul Jalal
Jurnal Manajerial Bisnis Vol 2 No 03 (2019): Jurnal Manajerial Bisnis
Publisher : Prodi Magister Manajemen Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.18 KB) | DOI: 10.37504/jmb.v2i03.199

Abstract

This study aims to determine the business performance of a tour & travel company PT. XYZ in 2015-2018. Next to reveal the causes of failure at PT. XYZ using a value proposition from Business Model Canvas. This study uses a qualitative descriptive approach with a total of five informants. The results of the study show the current conditions that occur at PT. XYZ Tour & travel only puts forward low prices which results in customers being disappointed and never want to use their services anymore. Value proposition owned by PT. XYZ cannot be felt by its customers because customer perception is different from the perception of the company. PT XYZ's failure due to its consistent performance decreases every year and there is no suitability of targets to be achieved because there are different perceptions of the value proposition created by the company and the value received by the customer. Of the 11 value propositions there are only three that are accepted by customers, namely performance, cost reduction and convenience. While the other nine values, namely newness, customization, getting the job done, brand, design, price, risk reduction, accessbility and ability are still homework for PT XYZ.Keywords: failure, value proposition, performance, cost reduction, convenience
Faktor – Faktor yang Mempengaruhi Minat Belanja Mahasiswa pada Aplikasi Shopee Abdul Jalal; Mirza Ayunda Pratiwi
Bahtera Inovasi Vol 6 No 2 (2023): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v6i2.5582

Abstract

In this technological age, many people choose to buy and sell through online shopping applications. Students in the class of 2023 belong to generation Z, which is more interested in shopping through apps than previous generations. Shopee is one of the marketplaces that Gen Z finds appealing. As a result, the goal of this study is to determine what factors influence student shopping interest in the Shopee application. As a sample, students majoring in Management from the class of 2021 are used in this study. The data was analyzed using descriptive statistics and multiple regression. According to the findings of this study, the discount discount and ease of shopping variables had a significant impact on student shopping interest in the Shopee application. Then, the discount variable and the convenience of shopping simultaneously influence student shopping interest in the Shopee application.
Co-Authors jurnalpps pps Mirza Ayunda Pratiwi