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All Journal LEGAL BRIEF Media Nusantara
Asih Handayanti
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Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Other

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Personal Selling sebagai Sarana Promosi Produk Label (Studi Kasus kegiatan Personal Selling pada Divisi Pemasaran PT. National Label Umas Daya) Asih Handayanti
Media Nusantara Vol 18, No 1 (2021): April 2021
Publisher : Media Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (822.813 KB) | DOI: 10.30999/medinus.v18i1.1229

Abstract

This study discusses the “Personal Selling as a means of product promotion label. The purpose of this study wanted to know Personal selling activities, the use of social media in marketing the product label, and the need to study the behavior of consumers Sales Representative to support the activities of Personal Selling. The theory used is the theory of Marketing, Personal Selling and Theory of Symbolic Interaction. This research was conducted at PT. National Label Umas Daya and as a key informant was four sales representatives who work as personal selling. Researchers used the case study method with qualitative approach and data collection techniques are in-depth interviews, direct observation, and documentation. The results of the study, in doing marketing, sales representatives have done the stages of personal selling as a promotional tool in marketing the product label as expected. The use of internet and social media to support marketing activities.
The Role of Cyber Law in The Use of Technology in Mass Media Asih Handayati
LEGAL BRIEF Vol. 11 No. 5 (2022): Desember: Law Science and Field
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/legal.v11i5.650

Abstract

In the era of convergence, as now, technological changes are developing quite rapidly, so that the desired information can be obtained quickly. In the virtual world, the name Cyber Law is known from the term Cyberspace Law which includes several legal subjects in it by using digital technology that can be utilized by the public at large. The development of human thought towards technological progress has provided many positive aspects for human life, but technological progress has also brought its own problems, especially in the aspect of crime. Technological advances can also be utilized by criminal (cyber) perpetrators in completing evil intentions. The impact or effect of this cyber law is felt by all levels, especially in the world order of the mass media. Where the real world is almost replaced by the virtual world. The presence of the cyber era makes human relations no longer hindered by distance and time. All information and news can be accessed by everyone without any obstacles. This is where a new chapter of life begins and the mass media inevitably flocks into a new world called cyberspace. Therefore, there is a need for a standard that regulates the freedom and use of facilities in cyberspace. Because cyber law is the solution to legal uncertainty in cyberspace.
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