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All Journal Jurnal Penelitian Manajemen Terapan (Penataran) As-Syirkah: Islamic Economic & Financial Journal MES Management Journal JURNAL PENELITIAN BIDANG PENDIDIKAN Jurnal Ekonomi, Manajemen, Akuntansi J-CEKI
Hilma Harmen
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Religion Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Jurnal Penelitian Manajemen Terapan (Penataran)

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PENGARUH COUNTRY OF ORIGIN DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP MINAT BELI BULDAK BOKKEUMMYEON (SAMYANG) PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI MEDAN Riza Indriani; Hilma Harmen
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 8 No. 1 (2023)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

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Abstract

Abstract This study aims to determine the effect of Country Of Origin and Electronic Word Of Mouth on Buying Interest Buldak Bokkeummyeon (Samyang) among students of the Faculty of Economics, State University of Medan. This study uses quantitative methods with sampling techniques using Purposive Sampling, with a total sample of 100 people who are students of the Faculty of Economics, State University of Medan. The data collection technique in this study was carried out by distributing questionnaires whose measurements were made with a Likert scale and were statistically processed using multiple linear regression analysis and hypothesis testing using the t test, F test and coefficient of determination (R2), which previously had the data tested using the validity test, test reliability and classic assumption test. Data processing using SPSS 22.0 for windows. The results showed that Country Of Origin had a positive effect on Buying Interest and Electronic Word Of Mouth had a positive effect on Buying Interest. Keywords: Country Of Origin, Electronic Word Of Mouth, Interest Buying Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Country Of Origin dan Electronic Word Of Mouth terhadap Minat Beli Buldak Bokkeummyeon (Samyang) pada mahasiswa Fakultas Ekonomi Universitas Negeri Medan. Penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan sampel menggunakan Purposive Sampling, dengan jumlah sampel sebanyak 100 orang yang merupakan mahasiswa Fakultas Ekonomi Universitas Negeri Medan. Teknik pengumpulan data dalam penelitian ini dilakukan dengan cara menyebarkan kuesioner yang pengukurannya dengan skala likert dan diolah secara statistik menggunakan analisis regresi linear berganda dan pengujian hipotesis dengan uji t, uji F dan koefisien determinasi (R2) yang sebelumnya data telah diuji menggunakan uji validitas, uji reliabilitas dan uji asumsi klasik. Pengolahan data menggunakan program SPSS for windows 22.0. Hasil penelitian menunjukkan bahwa Country Of Origin berpengaruh positif terhadap Minat Beli dan Electronic Word Of Mouth berpengaruh positif terhadap Minat Beli. Kata Kunci: Country Of Origin, Electronic Word Of Mouth, Minat Beli
Co-Authors Ahmad Zacky Nasution Aprina Wati Aprinawati, Aprinawati Austin Beyn Beril Jahran Saragih Dina Aulia Doly Siregar Endang Sriwahyuni Sitompul Fauzia Agustini Febrian Fadlan Reynaldi Frans Andreas Purba Gita Kusuma Dewi Harahap Indah Permatasari Tambunan Iren Moulina Samosir Isna Firdasari Ajwa Jonatan Gerald Jui Fivri Purba Kharisma Nurbani Luhut Manurung Marsela Natalie Hutapea Melani Catherine M Lubis Mochamad Rakel Junaedi Muhammad Rafli Alvaro Muhammad Umair Yazid Nadya Viska Harahap Najwa Aulia Putri Hasibuan Nitasari Lasma Uhur Sidebang Nur Aisyah Batubara Oscar Majeovan Surbakti Ratri Aulia Wijaya Reginawati Sitompul Richard Josua Simanullang Rinalia Fauziah Br Manik Riza Indriani Rizky Idaman Telaumbanua Rizky Ramadhan Rosi Dearan S Lingga Samuel Indra Sitorus Syafika Syafika Syahreza, Dina Sarah Tabhita Siahaan Tiarasi Pakpahan Windah Frawyta Lestari Sinaga Wulan Erdianti Putri Yurida Aulia Zsevta Samuel