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All Journal Jurnal Mahasiswa Manajemen
Qusnul Dyah Novitasari
Universitas Muhammadiyah Gresik
Economics, Econometrics & Finance Social Sciences

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Pengaruh Citra Perusahaan, Kualitas Layanan, Suku Bunga, dan Promosi terhadap Keputusan Pengambilan Kredit Pemilikan Rumah Pada PT. Bank Tabungan Negara (Persero) Tbk Kantor Cabang Gresik Qusnul Dyah Novitasari; Roziana Ainul Hidayati
Jurnal Mahasiswa Manajemen Vol 1 No 01 (2020): Jurnal Mahasiswa Manajemen
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.074 KB) | DOI: 10.30587/mahasiswamanajemen.v1i01.1229

Abstract

This study aims to determine the Influence of Corporate Image, Service Quality, Interest Rates and Promotions on Decisions of Taking Home Ownership Loans (KPR) at PT. Bank Tabungan Negara (Persero) Tbk Gresik Branch Office. The sample in this study uses accidental sampling based on chance. The size of the sample used was 100 respondents. The analysis technique uses multiple regression analysis. Data collection techniques are using questionnaire. The results of this study indicate that corporate image influences credit decision making, Service Quality influences credit leverage decisions, Interest rates affect credit decision making, Promotion affects the decision to take home ownership loans (KPR) at PT. Bank Tabungan Negara (Persero) Tbk Gresik Branch Office.
Co-Authors Roziana Ainul Hidayati